Bibliographic citations
Sanchez, L., Vilcapoma, F. (2020). Elementos de la calidad de servicio, satisfacción y lealtad del cliente dentro de la industria restaurantera en Lima Metropolitana [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/653913
Sanchez, L., Vilcapoma, F. Elementos de la calidad de servicio, satisfacción y lealtad del cliente dentro de la industria restaurantera en Lima Metropolitana [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/653913
@misc{renati/1793523,
title = "Elementos de la calidad de servicio, satisfacción y lealtad del cliente dentro de la industria restaurantera en Lima Metropolitana",
author = "Vilcapoma Laban , Franco Rossini",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
The present research work falls on the theoretical search of different variables applied to the restaurant business landed in the poultry chains of Peru, because Peru is a country highly recognized for its high gastronomic level and variety of flagship dishes that it presents such as: The Ceviche and the Grilled Chicken. On the other hand, an investigation of the service provided in this restaurant chain that offers a flagship dish is carried out, under the research variables of service quality and satisfaction and in which we will seek to know the motivators to generate this satisfaction. And subsequently, the constantly generated satisfaction would tentatively produce customer loyalty towards the service offered by the restaurant chain. The present research is based on finding the fulfillment of the relationship between variables, since the reality of the country could orient the research towards results other than those determined by the authors studied in the literature review.
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