Bibliographic citations
Moreno, E., (2019). Nuevas propuestas y narrativas audiovisuales: Análisis de fashion films, caso Tender Stories de Tous [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/652590
Moreno, E., Nuevas propuestas y narrativas audiovisuales: Análisis de fashion films, caso Tender Stories de Tous [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/652590
@misc{renati/1792537,
title = "Nuevas propuestas y narrativas audiovisuales: Análisis de fashion films, caso Tender Stories de Tous",
author = "Moreno Quiñones, Elizabeth Cristina",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
This research work seeks to investigate how they are posing and developing the introduction of the audiovisual world through this new narrative, fashion films, advertising and the reception that it has. To be able to understand in an adequate way, different authors will be consulted that speak about this topic, as well as about the concepts that a fashion film covers and that will help us to understand why they are an option so used by different brands and so well received by the public. We will also focus on a specific case: the Tous Tender Stories campaign. All of the above, with the aim that more audiovisuals see in this area of the audiovisual with advertising an opportunity not only as a window to show their creativity and work but as a work field in which they can develop.
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