Bibliographic citations
Lévano, S., (2019). La calidad como factor del marketing de servicios en relación a la decisión de compra de seguros Oncológicos privados en hombres y mujeres de 25 a 60 años de NSE AB de Lima Metropolitana [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/652094
Lévano, S., La calidad como factor del marketing de servicios en relación a la decisión de compra de seguros Oncológicos privados en hombres y mujeres de 25 a 60 años de NSE AB de Lima Metropolitana [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/652094
@misc{renati/1792206,
title = "La calidad como factor del marketing de servicios en relación a la decisión de compra de seguros Oncológicos privados en hombres y mujeres de 25 a 60 años de NSE AB de Lima Metropolitana",
author = "Lévano Salcedo, Solange Lamour",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
In general, the topic of research on the quality of the service in relation to the decision to purchase private Oncological insurance, the following concepts will be developed: The first refers to the Marketing of services, the second to 8 p's where in particular we will talk about quality of service. The third corresponds to Health Marketing and the fourth to Oncological Marketing. Among the most important authors are Hoffman and Bateson; Kotler and Keller; Rosary; Caballero-Uribe; Korea, Gomez; Castillejo, Beceiro and Pinillos, all academic texts that refer to the issue of quality as a factor in the marketing of services in relation to the decision to purchase cancer insurance suggest that many types of marketing are mixed, which turns out to be very delicate communicate it and, above all, do that they acquire the insurance since there are usually many elderly people who do acquire it in comparison to young adults who do not know what it means to have cancer insurance and therefore it is not surprising to acquire it.
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