Bibliographic citations
Chaiña, A., (2023). Metodología de gestión estratégica para mejorar la sostenibilidad en empresas inmobiliarias medianas de vivienda en Lima [Tesis, Universidad Nacional de Ingeniería]. http://hdl.handle.net/20.500.14076/26947
Chaiña, A., Metodología de gestión estratégica para mejorar la sostenibilidad en empresas inmobiliarias medianas de vivienda en Lima [Tesis]. PE: Universidad Nacional de Ingeniería; 2023. http://hdl.handle.net/20.500.14076/26947
@mastersthesis{renati/1751753,
title = "Metodología de gestión estratégica para mejorar la sostenibilidad en empresas inmobiliarias medianas de vivienda en Lima",
author = "Chaiña Muñoz, Ana Lucía",
publisher = "Universidad Nacional de Ingeniería",
year = "2023"
}
The following research was carried out in the city of Lima, with the purpose of designing a strategic management methodology to improve sustainability in medium-sized housing real estate companies. The research was conducted under a qualitative and quantitative research approach. The sample consisted of 80 senior managers of real estate companies. In this way, the present study allowed to elucidate the characteristics of the current situation at the level of finance, commerce and marketing of the business management of the real estate PYMEs in Lima and when analyzing the results it was observed that almost in all the companies of different areas of the economic sector, similar strategies are used, with which it is deduced that the application of a strategy will have great probabilities of being binding to any other real estate PYME company. In the same vein, it should be noted that the strategic management model proposed was addressed at the financial, operations, commercial and marketing levels. It should also be noted that it was developed in the cross-cutting stages of preliminary studies, design, construction and deployment, and post-sale, which undoubtedly allows for a comprehensive approach adapted to the needs observed in the companies addressed to ensure their sustainability.
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