Bibliographic citations
Campos, J., Pineda, A. (2024). Incidencia del Programa de Apoyo a la Internacionalización PAI en el desempeño exportador de las MIPYMES peruanas de productos Superfoods en el período 2017-2019 [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/684089
Campos, J., Pineda, A. Incidencia del Programa de Apoyo a la Internacionalización PAI en el desempeño exportador de las MIPYMES peruanas de productos Superfoods en el período 2017-2019 [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2024. http://hdl.handle.net/10757/684089
@misc{renati/1741872,
title = "Incidencia del Programa de Apoyo a la Internacionalización PAI en el desempeño exportador de las MIPYMES peruanas de productos Superfoods en el período 2017-2019",
author = "Pineda Argote, Ana Sofia",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2024"
}
The main objective of the present research is to understand how the Internationalization Support Program (PAI) influences the export performance of Peruvian MSMEs of Superfoods products in their sectoral brand Super Grains in the period 2017-2019. Considering the significant importance for companies wishing to participate in government programs of this nature, Superfoods marketing organizations; and the breakdown of sectoral brands; and for the government. Likewise, they can obtain information from the experience in the PAI and anticipate in order to create more convenient strategies. The research uses a qualitative, exploratory approach with a grounded theory design conducted with a sample of seven beneficiary companies. The main technique used was a semi-structured qualitative interview and data analysis using ATLAS ti® 23. The results are based on what was presented by the experts and the beneficiary companies in the category MSMEs that applied under the modality I marketers of Superfoods products in the Super Grains sector brand in the period 2017 - 2019. As a result, the PAI positively influences the export performance of Peruvian MSMEs of Superfoods products in the period 2017-2019. This influence lies in the synergy of the financing and advisory services provided by the PAI, which allows strengthening capacities and resources in Foreign Trade and improving Marketing Mix strategies. In the findings obtained, it was identified that counseling is a fundamental pillar of the program and performance indicators for exports are proposed.
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