Citas bibligráficas
Herrera, E., Toullier, M., Velásquez, M. (2019). Parque de diversiones itinerante para canes “Entre Patas Park” [Trabajo de suficiencia profesional, Universidad Tecnológica del Perú]. https://hdl.handle.net/20.500.12867/2888
Herrera, E., Toullier, M., Velásquez, M. Parque de diversiones itinerante para canes “Entre Patas Park” [Trabajo de suficiencia profesional]. PE: Universidad Tecnológica del Perú; 2019. https://hdl.handle.net/20.500.12867/2888
@misc{renati/1701763,
title = "Parque de diversiones itinerante para canes “Entre Patas Park”",
author = "Velásquez Delgado, Martín Alejandro",
publisher = "Universidad Tecnológica del Perú",
year = "2019"
}
The purpose of this business plan is to establish a viable project for the commercialization of servicesrelated to the care and welfare of petsspecialized in dogs. That is why the idea of Entre Patas Park S. A. C. is born an amusement park for dogs, a company constituted by three professionals of the Marketing Administration specialty in order to satisfy this latent need, maintain their lifestyle and create a space for the enjoyment of the pet and his family. Today, pet care is a high priority situation for people. We present an innovative and unique proposal in Metropolitan Lima following the trend of dog lovers that is part of pets, for which a market research has been carried out to measure the degree of acceptance of the business idea, obtaining as a result of 90% as affirmative, which drives us to develop our general marketing strategy which develops the different marketing tactics that have the function of communicating the service and positioning ourselves in the market. As part of this project and in order to carry it out in a concrete way we will develop; a specific and important investigation to know the profile of our internal client, an operations plan where we evaluate the different processes as modification to have a clearer vision of what will be executed once. On the other hand, as part of our project, we are including a cost evaluation and everything related to the financial aspect with the objective of knowing the real costs, which will be oursales projection, will be the structure of our employees' p yroll and how the financing of this great vision will be carried out. The success of this business will be to offer unforgettable experiences to families and that this generates the remembrance of the service, for which it will be very important to have our different areas aligned and with the data ordered.
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