Bibliographic citations
Basilio, K., Pairazamán, T. (2018). Propuesta para la implementación de un centro de estimulación temprana en el distrito de Víctor Larco Herrera en el 2018 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/14776
Basilio, K., Pairazamán, T. Propuesta para la implementación de un centro de estimulación temprana en el distrito de Víctor Larco Herrera en el 2018 [Tesis]. PE: Universidad Privada del Norte; 2018. https://hdl.handle.net/11537/14776
@misc{renati/1692057,
title = "Propuesta para la implementación de un centro de estimulación temprana en el distrito de Víctor Larco Herrera en el 2018",
author = "Pairazamán Rosillo, Tatiana Gabriela",
publisher = "Universidad Privada del Norte",
year = "2018"
}
The general objective of this business plan is oriented to determine the economic and financial viability in the creation of an early stimulation center in the city of Trujillo, which will offer different services than usual in the sector, since the purpose is to develop "integral", "entertaining" and "safe" way to children; also offering "security and help to the father" at this stage. The total investment amounts to S /. 210,612.00 soles, which will be financed by 30% by a financial institution and 70% by its own contribution. The capital recovery period is 2 years and 7 months, has a Cost Benefit of 2.16, a TIRe of 44.21% The information to elaborate this business plan was obtained mainly through secondary sources, which were validated through interviews with people familiar with the sector, their problems and potential. According to the marketing plan carried out, this center will be located in the Urb. El Golf, mainly due to the proximity and accessibility of the target market. The target segment is babies and children between 0-3 years of socio-economic level A and B belonging to the districts of Trujillo and Víctor Larco Herrera, for which a quality service will be offered that compensates the proposed price. The sales channel to be used will be through direct sales. The brand with which the service will be marketed is "PINPON". The financial evaluation demonstrates that the project is profitable, having analyzed scenarios taking into account the critical variables that could affect sales volumes, product prices and exchange rate variability.
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