Bibliographic citations
Horna, L., Pajares, P. (2015). Aplicación de Geomarketing en la localización de un punto de venta de una juguería en el distrito de Trujillo 2015. Caso: "La buena pulpa" [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/7998
Horna, L., Pajares, P. Aplicación de Geomarketing en la localización de un punto de venta de una juguería en el distrito de Trujillo 2015. Caso: "La buena pulpa" [Tesis]. PE: Universidad Privada del Norte; 2015. https://hdl.handle.net/11537/7998
@misc{renati/1690131,
title = "Aplicación de Geomarketing en la localización de un punto de venta de una juguería en el distrito de Trujillo 2015. Caso: "La buena pulpa"",
author = "Pajares Alva, Patricia Estephany",
publisher = "Universidad Privada del Norte",
year = "2015"
}
ABSTRACT The present investigation has as general objective to identify the overall benefits of applying Geomarketing in locating a new outlet, and as specific objectives: to determine the most appropriate geomarketing tool for locating a new outlet, identify benefits of geomarketing compared with the traditional method of market research performing and finally determine optimal locations to place “La Buena Pulpa” juice place in the city of Trujillo. For this we interview the managers of “La Buena Pulpa” in order to get the information to know more about the company's needs and be used as a starting point for this study. Then was determined wich geomarketing tool would be most effective and beneficial for the realization of this work, concluding that the QGIS software would be most appropriate. In result, we obtein information of cadastral data and database about population in areas where the study was conducted, using the QGIS we made the data processing, through which it was determined that effectively tools geomarketing are highly useful when locating new stores, as it not only saves costs but also can get results in short time and finally three possible areas for locating a new outlet for “La Buena Pulpa”.
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