Bibliographic citations
Ágreda, C., Gonzales, D. (2020). Identificación de las barreras internas y externas en la exportación de pisco al mercado de Estados Unidos en el año 2019 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/25064
Ágreda, C., Gonzales, D. Identificación de las barreras internas y externas en la exportación de pisco al mercado de Estados Unidos en el año 2019 [Tesis]. PE: Universidad Privada del Norte; 2020. https://hdl.handle.net/11537/25064
@misc{renati/1687404,
title = "Identificación de las barreras internas y externas en la exportación de pisco al mercado de Estados Unidos en el año 2019",
author = "Gonzales Seferin, Dania Valeria",
publisher = "Universidad Privada del Norte",
year = "2020"
}
The purpose of this research work entitled "Identification of the internal and external barriers in the export of pisco to the United States market in 2019" is to analyze and identify the major export barriers faced by pisco when heading to the United States. These existing barriers are categorized into internal and external, also, these are divided into subcategories according to their types. The barriers exposed in this study are adapted from the study "An analysis of the barriers hindering small business export development" by Leonidas C. Leonidou. It should be noted that the global market for spirits, which is the area where the pisco is located, is hoarded by more renowned beverages, which have been able to position themselves in the minds of international consumers. Therefore, pisco is considered as an artisanal product, which needs effective strategies for its massification. There is no doubt that, the various barriers are an important limitation for the commercialization and distribution of pisco at the international level, so the main pisco companies and experts who know the field were analyzed and interviewed, for obtaining data that clarify the export landscape and the country vision of the pisco.
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