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Mesta, V., (2023). Responsabilidad social empresarial en el sector bancario de Latinoamérica y el Caribe [Artículo científico, Universidad Privada del Norte]. https://hdl.handle.net/11537/39544
Mesta, V., Responsabilidad social empresarial en el sector bancario de Latinoamérica y el Caribe [Artículo científico]. PE: Universidad Privada del Norte; 2023. https://hdl.handle.net/11537/39544
@misc{renati/1686350,
title = "Responsabilidad social empresarial en el sector bancario de Latinoamérica y el Caribe",
author = "Mesta Cabrejos, Valeria Fernanda",
publisher = "Universidad Privada del Norte",
year = "2023"
}
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Wong Aitken, Higinio Guillermo
Mesta Cabrejos, Valeria Fernanda
2025-01-17T19:59:04Z
2025-01-17T19:59:04Z
2023-10-03
Mesta, V. F. (2023). Responsabilidad social empresarial en el sector bancario de Latinoamérica y el Caribe [Artículo científico de licenciatura, Universidad Privada del Norte]. Repositorio de la Universidad Privada del Norte. https://hdl.handle.net/11537/39544 (es_PE)
658.408 MEST 2023 (es_PE)
https://hdl.handle.net/11537/39544
Corporate social responsibility [CSR] represents the need to maintain a stable commitment to the needs of a human group. In this sense, the objective of this research is to analyze the actions of corporate social responsibility implemented in the banking sector in Latin America and the Caribbean, taking Banco Colombia, Banco de Crédito e Inversions, and Banco General as a reference. The methodology used was qualitative, cross-sectional, and non-experimental. This was carried out based on a documentary analysis of the annual reports of the aforementioned companies, ranked in the top CSR positions, according to the Merco Ranking. As a result, it was determined that the companies most predominantly carry out social responsibility actions based on the internal dimension, with 26% regarding the adoption of equitable salaries and 28% regarding the quality of the job. On the other hand, the external dimension shows that 25% of corporate actions emphasize the potential for responsible investment. Finally, it was found that the CSR actions and resources allocated by the aforementioned banks in 2021 were used for business sustainability, seen from the promotion of employee stability and satisfaction in the company, as well as responsible investment, evaluating the social, economic, and environmental impact. In this sense, CSR activities that have an impact on an external context stand out with greater importance despite the percentage differences between dimensions, since their impact is identified from the investment in employee training and development programs; the contributions to local and regional economic development based on job creation, as well as the reduction of polluting gas emissions, conversation and environmental education. (es_PE)
Artículo científico
application/pdf (es_PE)
application/msword (es_PE)
spa (es_PE)
Universidad Privada del Norte (es_PE)
info:eu-repo/semantics/openAccess (es_PE)
https://creativecommons.org/licenses/by-nc-nd/3.0/us/ (*)
Universidad Privada del Norte (es_PE)
Repositorio Institucional - UPN (es_PE)
Corporate reputation (es_PE)
Economic stability (es_PE)
Social demands (es_PE)
Sustainability (es_PE)
Responsabilidad social empresarial en el sector bancario de Latinoamérica y el Caribe (es_PE)
info:eu-repo/semantics/bachelorThesis (es_PE)
Universidad Privada del Norte. Facultad de Negocios (es_PE)
Administración y Negocios Internacionales (es_PE)
Título Profesional
Licenciado en Administración y Negocios Internacionales (es_PE)
PE (es_PE)
https://purl.org/pe-repo/ocde/ford#5.02.01 (es_PE)
Pregrado
https://purl.org/pe-repo/renati/level#tituloProfesional (es_PE)
18160533
https://orcid.org/0000-0002-2823-7582 (es_PE)
70571649
413316 (es_PE)
Maguiña Rivero, Omar Fabricio
Miranda Guerra, María Del Pilar
Wong Aitken, Higinio Guillermo
https://purl.org/pe-repo/renati/type#trabajoAcademico (es_PE)
Privada societaria
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