Bibliographic citations
Carrión, A., De, B. (2019). Aplicación de la inteligencia comercial para la exportación de calzado al mercado chileno como idea de negocio, Comas 2018 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/14838
Carrión, A., De, B. Aplicación de la inteligencia comercial para la exportación de calzado al mercado chileno como idea de negocio, Comas 2018 [Tesis]. PE: Universidad Privada del Norte; 2019. https://hdl.handle.net/11537/14838
@misc{renati/1682826,
title = "Aplicación de la inteligencia comercial para la exportación de calzado al mercado chileno como idea de negocio, Comas 2018",
author = "De la Rosa Gonzales, Brenda Natali",
publisher = "Universidad Privada del Norte",
year = "2019"
}
ABSTRACT Commercial intelligence involves collecting, storing and interpreting the information necessary for a company to make business decisions. It is a practice that unites all the concepts of applied strategy in order to provide the experts with their work in the area of international sales and marketing. Commercial Intelligence tools integrate information sources related to international trade and its import and export movements. The present research work called "Application of commercial intelligence for the export of footwear to the Chilean market as idea of business, commas 2018", has as general objective to determine the influence of the application of the intelligence Commercial for the export of footwear to the Chilean market as a business idea, Comas 2018. Directed to any entrepreneur and/or entrepreneur who wants to venture, increase or diversify the destinations for footwear exports to the Chilean market, as it is a highly attractive market for export. The type of research carried out was a non-experimental investigation – transversal with quantitative descriptive design (simple specific design), with respect to the population it is the historical data of the years 2016 and 2017; As for the sample, it does not count on it because we will work with historical data of the years previously mentioned. The instruments used for this research were: quantitative analyses using statistics such as TRADE MAP, SIICEX and SUNAT which were processed in Excel tables for interpretation and analysis. Confirming the research hypothesis the application of commercial intelligence does significantly influence the export of footwear to the Chilean market, as a business idea, Comas 2018. KEYWORDS: Commercial intelligence, export.
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