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Casas, J., (2021). Herramientas digitales en el área de recursos humanos de la consultora Marco Marketing en el año 2020 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/30200
Casas, J., Herramientas digitales en el área de recursos humanos de la consultora Marco Marketing en el año 2020 [Tesis]. PE: Universidad Privada del Norte; 2021. https://hdl.handle.net/11537/30200
@misc{renati/1680993,
title = "Herramientas digitales en el área de recursos humanos de la consultora Marco Marketing en el año 2020",
author = "Casas Perea, Jose Carlos",
publisher = "Universidad Privada del Norte",
year = "2021"
}
Title: Herramientas digitales en el área de recursos humanos de la consultora Marco Marketing en el año 2020
Authors(s): Casas Perea, Jose Carlos
Advisor(s): Yáñez Palomino, José Wilfredo
Keywords: Sistemas digitales; Recursos humanos; Administración de personal; Tecnología de la información; Cibercomunicación
OCDE field: https://purl.org/pe-repo/ocde/ford#5.02.04
Issue Date: 30-Dec-2021
Institution: Universidad Privada del Norte
Abstract: El presente documento es un trabajo de investigación enfocado a describir las herramientas digitales en el área de recursos humanos de la consultora Marco Marketing en el año 2020 con la mejora de los procesos y funciones enfocado al reclutamiento y selección de personal. Este trabajo de investigación tiene un enfoque cualitativo con un estudio de caso mediante recolección de datos con el uso de tres técnicas: entrevista semiestructurada, análisis documental y observación participante. Se entrevistó a los colaboradores del área de recursos humanos, se hizo una revisión al manual de organización y funciones del área de recursos humanos y a los lineamientos de marca del cliente Motorola. Mediante una videollamada con pantalla compartida se observó como el colaborador de recursos humanos realiza sus funciones. Como principal conclusión, Marco Marketing aumenta su rentabilidad financiera con la reducción de costos y tiempos que ha generado el área de recursos humanos desde que implementaron herramientas digitales en su proceso de reclutamiento y selección de personal. Dentro de los antecedentes, se encontraron casos de éxito de los países de España, Ecuador y Argentina. En cuanto a Perú, se encontraron casos de éxito de la implementación de herramientas digitales con igual de buenos resultados en recursos humanos y otras áreas de las empresas.
This document is a research work focused on describing the digital tools in the human resources area of the Marco Marketing consulting firm in 2020 with the improvement of processes and functions on selection and hire staff process. This research work has a qualitative approach with a case study through data collection with the use of three techniques: semi structured interview, documentary analysis and participant observation. That is why the workers in the human resources area were interviewed, an analysis was made of the organizations and functions manual of the human resources area and brand guidelines of one of one client. Through a video call with a shared screen, it was observed how the human resources workers performs its various functions. As the main conclusion, Marco Marketing increases its financial profitability with the reduction of costs and times that the human resources area has generated since they implemented digital tools in their processes. Within the antecedents, success stories were found from the countries of Argentina, Ecuador, and Spain. As for Peru, success stories were found in the implementation of digital tools with equally good results in human resources and other areas of the companies other than human resources.
This document is a research work focused on describing the digital tools in the human resources area of the Marco Marketing consulting firm in 2020 with the improvement of processes and functions on selection and hire staff process. This research work has a qualitative approach with a case study through data collection with the use of three techniques: semi structured interview, documentary analysis and participant observation. That is why the workers in the human resources area were interviewed, an analysis was made of the organizations and functions manual of the human resources area and brand guidelines of one of one client. Through a video call with a shared screen, it was observed how the human resources workers performs its various functions. As the main conclusion, Marco Marketing increases its financial profitability with the reduction of costs and times that the human resources area has generated since they implemented digital tools in their processes. Within the antecedents, success stories were found from the countries of Argentina, Ecuador, and Spain. As for Peru, success stories were found in the implementation of digital tools with equally good results in human resources and other areas of the companies other than human resources.
Link to repository: https://hdl.handle.net/11537/30200
Discipline: Administración y Gestión Comercial
Grade or title grantor: Universidad Privada del Norte. Facultad de Negocios
Grade or title: Licenciado en Administración y Gestión Comercial
Juror: Olórtegui Alcalde, Luis Miguel; Domínguez Vergara, Ángela Nelly; Miranda Guerra, María del Pilar
Register date: 3-May-2022
This item is licensed under a Creative Commons License