Bibliographic citations
Agreda, L., Guzmán, G. (2015). El comercio electrónico y su influencia en las exportaciones de las Pymes del sector calzado en la ciudad de Trujillo-Perú, 2015 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/10729
Agreda, L., Guzmán, G. El comercio electrónico y su influencia en las exportaciones de las Pymes del sector calzado en la ciudad de Trujillo-Perú, 2015 [Tesis]. PE: Universidad Privada del Norte; 2015. https://hdl.handle.net/11537/10729
@misc{renati/1677938,
title = "El comercio electrónico y su influencia en las exportaciones de las Pymes del sector calzado en la ciudad de Trujillo-Perú, 2015",
author = "Guzmán Benites, Gabriela Geraldyne",
publisher = "Universidad Privada del Norte",
year = "2015"
}
The objective of this investigation is to analyze: What extent e-commerce affects to exports of SMEs in the footwear sector in the city of Trujillo-Peru, 2015? The hypothesis is that e-commerce has a positive impact on exports of SMEs in the footwear sector in the city of Trujillo-Peru, 2015. One technique used is the "Data Analysis" for which used an index of data, provided by The Chamber of Commerce of La Libertad, it contained a data of SMEs exports of La Libertad in the last four years. Also was used a "Survey" and was applied by a survey sheet as an instrument. Applied two surveys sheets, one directed to the variable "export" and one to the variable "e-commerce". After analyzing the results, it was concluded that e-commerce has a positive impact on exports of SMEs in the footwear sector in the city of Trujillo-Peru, 2015, confirmed the research hypothesis. However, the use of e-commerce in most of these SMEs, aims only to publicity and promotion through social networks. Therefore the main recommendation is based on that exporting SMEs should receive training for that they are informed and they can generate strategies to improve profitability. The proposal consists in implementing a virtual shop for footwear SMEs, for can offer their products to foreign markets in a less expensive way and so they can get major profitable.
This item is licensed under a Creative Commons License