Bibliographic citations
Seminario, A., (2023). Pandemia COVID 19 y su impacto en la rentabilidad de la empresa el Kunpa S. A. C. en la ciudad de Trujillo, 2022 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/34960
Seminario, A., Pandemia COVID 19 y su impacto en la rentabilidad de la empresa el Kunpa S. A. C. en la ciudad de Trujillo, 2022 [Tesis]. PE: Universidad Privada del Norte; 2023. https://hdl.handle.net/11537/34960
@misc{renati/1677232,
title = "Pandemia COVID 19 y su impacto en la rentabilidad de la empresa el Kunpa S. A. C. en la ciudad de Trujillo, 2022",
author = "Seminario Ramirez, Anali Belen",
publisher = "Universidad Privada del Norte",
year = "2023"
}
The present investigation has as a general objective to determine the strategies applied in the covid-19 pandemic and its impact on the profitability of the company Kunpa S.A.C. in the city of Trujillo, 2022. The research is applied type with descriptive scope, with a quantitative approach and non-experimental cross-sectional design, whose population and shows the accountant and financial statement, reports for the year 2020, 2021 and 2022 The development of the present investigation was carried out based on the information obtained from the applied techniques that were the documentary analysis and interview, where the results obtained show that the applied strategies were economic, financial, tax and legal, where the one who gave a The biggest boost was financial, having a positive impact on profitability, obtaining an ROA of 29% and ROE of 60%, sales margin of 9% and asset turnover of 37%, positive results thanks to the strategies applied.
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