Bibliographic citations
Atoche, J., Corzo, M. (2015). Factores de competitividad que promueven el potencial exportador de las microempresas de la “Asociación de fabricantes industriales textiles La Libertad" - 2015 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/7941
Atoche, J., Corzo, M. Factores de competitividad que promueven el potencial exportador de las microempresas de la “Asociación de fabricantes industriales textiles La Libertad" - 2015 [Tesis]. PE: Universidad Privada del Norte; 2015. https://hdl.handle.net/11537/7941
@misc{renati/1676301,
title = "Factores de competitividad que promueven el potencial exportador de las microempresas de la “Asociación de fabricantes industriales textiles La Libertad" - 2015",
author = "Corzo Meléndez, María Fernanda",
publisher = "Universidad Privada del Norte",
year = "2015"
}
ABSTRACT This research was realized in the of “Asociación de confeccionistas industrials textiles de La Libertad” located in “San Carlos” Shopping Center in Trujillo. It was founded in 2013 with tewnty two micro-enterprises as members. It’s objectives are to defend the rights of the industry and work as a team on jobs of great magnitude. The president at this time, Mrs. Diana Vera Rengifo had fulfilled the first objective of the associacion and now she is working on developing their potencial as exporters to fullfill their second objective. To that end, an analysis has been made to identified competitive factors that determine the export potential of micro-enterprises that are part of the ““Asociación de confeccionistas industriales textiles de La Libertad” in 2015. For this reserach, it was we used a non-experimental compromise design; therefore data was collected at a certain point in time and the observation of the phenomenon under study was taken in its natural context. In addition, the authors applied the survey that was proposed for the “Comisión de Promoción del Perú para la Exportación y el Turismo – PROMPERÚ”. The results of the surveys showed that micro-entrepreneurs face limitations in aspects of business management, financial management, production management, international logistics and access to international markets. Taking in consideration the lack of, with this investigacion, we propose some strategies that will permit the association to fulfill their goal of Exporting. KEYWORDS: competitiveness, potential exporter, micro textile companies.
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