Bibliographic citations
Mendoza, N., (2025). Marketing Experiencial y Fidelización de los clientes de la Caja Sullana Agencia Centro Cívico de Trujillo, 2023 [Tesis, Universidad Privada Antenor Orrego]. https://hdl.handle.net/20.500.12759/57851
Mendoza, N., Marketing Experiencial y Fidelización de los clientes de la Caja Sullana Agencia Centro Cívico de Trujillo, 2023 [Tesis]. PE: Universidad Privada Antenor Orrego; 2025. https://hdl.handle.net/20.500.12759/57851
@misc{renati/1668546,
title = "Marketing Experiencial y Fidelización de los clientes de la Caja Sullana Agencia Centro Cívico de Trujillo, 2023",
author = "Mendoza Asmat, Niriam Flor Emperatriz",
publisher = "Universidad Privada Antenor Orrego",
year = "2025"
}
The objective of this study was to determine the relationship between experiential marketing and customer loyalty of Caja Sullana Agencia Centro Cívico Trujillo 2023, for which an applied, non-experimental-transversal methodology was used with a quantitative, descriptive-correlational approach, aimed at a final sample of 100 clients. Among the results obtained, it was possible to show that there is a significant positive correlation between experiential marketing and customer loyalty of Caja Sullana Agencia Centro Cívico- Trujillo, highlighting that the experiential marketing tools used by the entity encourage customer interest, loyalty and loyalty and their decision to remain active as part of the entity and enjoy the benefits and products it has for it.
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