Bibliographic citations
Gomez, M., Tipula, K. (2025). Mejora de la Comunicación Interna y Gestión de la Información en una empresa de Comercio Minorista: Royal Market [Trabajo de Suficiencia Profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/684054
Gomez, M., Tipula, K. Mejora de la Comunicación Interna y Gestión de la Información en una empresa de Comercio Minorista: Royal Market [Trabajo de Suficiencia Profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2025. http://hdl.handle.net/10757/684054
@misc{renati/1668456,
title = "Mejora de la Comunicación Interna y Gestión de la Información en una empresa de Comercio Minorista: Royal Market",
author = "Tipula Cochachin, Karla Milagros",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2025"
}
This paper aims to propose an improvement in internal communication and information management at Royal Market, a retail company. Through a thorough analysis of the company's external and internal environment, inefficiencies in communication between functional areas were identified, negatively affecting the company's adaptability and operational efficiency. Using tools such as the EFE and EFI matrices, and the Ishikawa Diagram, the main causes of the problem were identified, and three alternative solutions were proposed. After a comparative analysis, the implementation of a Centralized Communication and Project Management Platform was selected as the most viable option. This solution will help optimize communication flows and enhance team collaboration, enabling Royal Market to better adapt to changing market dynamics. Finally, recommendations are provided to ensure the successful implementation, along with key performance indicators suggested for tracking progress.
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