Bibliographic citations
Cotrina, J., (2024). Plan de marketing digital en redes sociales para fortalecer el posicionamiento de marca de Taxi City Tours Chiclayo [Universidad Católica Santo Toribio de Mogrovejo]. http://hdl.handle.net/20.500.12423/8118
Cotrina, J., Plan de marketing digital en redes sociales para fortalecer el posicionamiento de marca de Taxi City Tours Chiclayo []. PE: Universidad Católica Santo Toribio de Mogrovejo; 2024. http://hdl.handle.net/20.500.12423/8118
@misc{renati/1668239,
title = "Plan de marketing digital en redes sociales para fortalecer el posicionamiento de marca de Taxi City Tours Chiclayo",
author = "Cotrina Diaz, Jhuliana Esthefany",
publisher = "Universidad Católica Santo Toribio de Mogrovejo",
year = "2024"
}
For organizations, having a strategic digital marketing plan is important because it allows them to have objectives, planning and aspects that help position and grow. Due to this, a digital marketing plan in social networks is proposed to strengthen the brand positioning of Taxi City Tours Chiclayo. To develop this project, the current positioning was diagnosed externally and internally. The general objective was: Prepare the proposal for a Digital Marketing Plan in Social Networks to strengthen the brand positioning of Taxi City Tours Chiclayo. Likewise, as specific objectives: Evaluate the current status of the positioning of the company Taxi City Tours Chiclayo; Technically and conceptually describe the digital marketing plan on social networks to strengthen the positioning of the City-Tours taxi brand and identify the strategies for the digital marketing plan. The approach used was mixed with a non-experimental, cross-sectional and phenomenological design. As objects of study, there were experts in digital marketing, the owner of the company, administrative staff and clients. The techniques used were two interview guides and a questionnaire. It was obtained that the company did not have strategies, planning or objectives because there was no specialist presence. In this sense, the marketing plan considered strategies, objectives and tactics that will allow the brand to be positioned. Keywords:
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