Bibliographic citations
Felipa, N., (2024). Publicidad farmacéutica de antiinflamatorios no esteroideos y automedicación en usuarios que acuden a las boticas del distrito de Salas, Ica 2023 [Universidad Nacional San Luis Gonzaga]. https://hdl.handle.net/20.500.13028/5858
Felipa, N., Publicidad farmacéutica de antiinflamatorios no esteroideos y automedicación en usuarios que acuden a las boticas del distrito de Salas, Ica 2023 []. PE: Universidad Nacional San Luis Gonzaga; 2024. https://hdl.handle.net/20.500.13028/5858
@misc{renati/1668115,
title = "Publicidad farmacéutica de antiinflamatorios no esteroideos y automedicación en usuarios que acuden a las boticas del distrito de Salas, Ica 2023",
author = "Felipa Reyes, Nayely Xiomara",
publisher = "Universidad Nacional San Luis Gonzaga",
year = "2024"
}
Determine the relationship that exists between pharmaceutical advertising and self-medication with non-steroidal anti-inflammatory drugs in users who go to pharmacies in the district of Salas, Ica 2023. Applied type study, with a descriptive-correlational level and a non-experimental design. The sample was obtained through non-probabilistic convenience sampling, including 280 inhabitants of the Salas district who go to the 28 pharmacies in the district. 59.64% of the participants are between 18 and 25 years old, 52.14% are male, and 32.14% have completed secondary school; the most consumed anti-inflammatory is paracetamol with 41.79%, followed by ibuprofen corresponding to 25.71%; 80.36% of the participants self-medicate with non-steroidal anti-inflammatory drugs, of which 87.11% do so due to the influence of pharmaceutical advertising, highlighting the impact of advertisements (73.98%) which motivated the majority of residents to consume these medications. According to Pearson's chi-square statistic, it is concluded that there is a relationship between pharmaceutical advertising and self-medication with non-steroidal anti-inflammatory drugs in users who go to pharmacies in the Salas district.
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