Bibliographic citations
Juarez, C., Alvarado, O., Villanueva, H. (2024). Modelo prolab: Smartwasi, un emprendimiento enfocado en el desarrollo de competencias prácticas en los estudiantes universitarios de Gestión y Administración en Perú mediante la implementación de proyectos en MIPYMES [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/27335
Juarez, C., Alvarado, O., Villanueva, H. Modelo prolab: Smartwasi, un emprendimiento enfocado en el desarrollo de competencias prácticas en los estudiantes universitarios de Gestión y Administración en Perú mediante la implementación de proyectos en MIPYMES []. PE: Pontificia Universidad Católica del Perú; 2024. http://hdl.handle.net/20.500.12404/27335
@mastersthesis{renati/1663040,
title = "Modelo prolab: Smartwasi, un emprendimiento enfocado en el desarrollo de competencias prácticas en los estudiantes universitarios de Gestión y Administración en Perú mediante la implementación de proyectos en MIPYMES",
author = "Villanueva Perez, Humberto Jesus",
publisher = "Pontificia Universidad Católica del Perú",
year = "2024"
}
In an increasingly competitive and dynamic business ecosystem, new business models emerge that must demonstrate their ability to adapt to uncertain scenarios and meet the changing demands of consumers. In this context, young university students face a challenging reality: the lack of opportunities to apply the knowledge acquired in their theoretical education. The gap between what they have learned and the operational reality of businesses translates into an increase in unemployment among this demographic group. In response to this identified issue among young university students, Smartwasi emerges as an innovative venture with the mission of empowering students and graduates from Management and Administration programs in Peruvian universities. The value proposition focuses on strengthening their practical skills through the implementation of projects aimed at addressing various challenges in the small and micro-enterprise sector in Peru, with a user- centric design. This approach not only provides a significant boost to their entrepreneurial prospects but also contributes to improving the employability of the student and graduate community by providing work experience through the development of project portfolios. To validate the creation of Smartwasi, a market study was conducted with the aim of identifying user needs. This study includes the assessment of the feasibility of the proposed solution through surveys and virtual discussions. Furthermore, a comprehensive financial analysis was conducted to establish a sustainable long-term business model. This approach not only seeks to ensure the economic viability of Smartwasi but also to ensure that the initiative has a significant social impact on the training of highly competent professionals. These professionals, in turn, will contribute to the sustainable economic development of the country.
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