Bibliographic citations
Gonzáles, R., (2023). Modelo proLab: Unidos, una plataforma de cursos online para encaminar a los padres hacia una correcta participación en el desarrollo de sus hijos [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/24492
Gonzáles, R., Modelo proLab: Unidos, una plataforma de cursos online para encaminar a los padres hacia una correcta participación en el desarrollo de sus hijos []. PE: Pontificia Universidad Católica del Perú; 2023. http://hdl.handle.net/20.500.12404/24492
@mastersthesis{renati/1655504,
title = "Modelo proLab: Unidos, una plataforma de cursos online para encaminar a los padres hacia una correcta participación en el desarrollo de sus hijos",
author = "Gonzáles Morales, Raúl Jorge",
publisher = "Pontificia Universidad Católica del Perú",
year = "2023"
}
Today, the family is defined as the context where the deepest bonds of a person's life take place. For this reason, the comprehensive care of each of its members has become a priority. However, the need for parents to improve the parenting style they use with their children is part of the problem that prevents achieving this goal. In this sense, the UNIDOS proposal, represented by a virtual education platform, will allow to cover this need through courses or training developed by professionals from different health specialties. Likewise, it is worth mentioning that the design process of the solution depended on the use of the Design Thinking methodology focused on the client, which allowed defining the solution to the problem and continuing with the development of the creative process until finishing with the minimum viable product. (MVP). As part of this process, various interviews and surveys were carried out, identifying a high interest of the parents in improving their parenting style and the desire to generate extraordinary income from the trainers. Information reflected in a WACC of 18.76%, a NPV of S/. 1,633,026 and an IRR of 130%, a positive value that exceeds the WACC and enables the viability of the business model and scalability that could start with a national market that could exceed 9 million people. Finally, regarding the social part, the proposed solution would be aligned with SDG 1, 3, 4, 5, 8 and 10; impacting on poverty, health, education, equality and work. All this, added to a social return amounting to S/. 1,653,120. Concluding, in this way, that the parents' perception regarding the solution offered by UNIDOS is favorable. This is due to the fact that more than 94% of the parents surveyed indicated that they are concerned about improving the parenting style that they put into practice with their children; 100% consider that a good parenting style for their children is important and 77% of the parents interviewed consider that they would use the proposed solution.
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