Bibliographic citations
Arrelucea, A., (2024). El rol de los medios sociales en la organización de la acción conectiva: el caso de los colectivos “Las Micaelas” y “Brigada de Escudos” durante las protestas de noviembre de 2020 [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/29014
Arrelucea, A., El rol de los medios sociales en la organización de la acción conectiva: el caso de los colectivos “Las Micaelas” y “Brigada de Escudos” durante las protestas de noviembre de 2020 []. PE: Pontificia Universidad Católica del Perú; 2024. http://hdl.handle.net/20.500.12404/29014
@misc{renati/1655192,
title = "El rol de los medios sociales en la organización de la acción conectiva: el caso de los colectivos “Las Micaelas” y “Brigada de Escudos” durante las protestas de noviembre de 2020",
author = "Arrelucea Suarez, Andrea Miranda",
publisher = "Pontificia Universidad Católica del Perú",
year = "2024"
}
The exponential development of new technologies and the context of political crisis in recent years demands that the analysis of citizen participation and social protests from communications becomes more complex and incorporates new variables. Therefore, social media is a key axis for the study of social action, since it does not depend only on presence and traditional meeting spaces. This research takes these approaches into account and, based on the case of two youth collectives, Las Micaelas and Brigada Activista, classified as “politicized” and “non-politicized” respectively, raises the following question: Why does citizen activism online made from social media during the 2020 protests against Manuel Merino caused both politicized and non-politicized groups to transfer their online actions to the public space through protests? Based on the content analysis of 34 publications on social media and three complementary interviews with members of both groups, it is concluded that this mobilization was generated from shared frames of action of rejection of a “traditional political class”, which were amplified on social media by both groups. Likewise, the effective use of digital tools and social media was decisive in translating this connective action into collective action. It was found that the politicized group had a greater display of online and offline activism than the non-politicized group. However, none took concrete actions with a political agenda beyond the mentioned protests.
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