Bibliographic citations
Bautista, S., Choque, G., Mogollón, E., Ucañay, R. (2024). Modelo ProLab: Moda a Medida, Solución de Ropa Personalizada para Mujeres que Buscan Calidad y Buen Entalle [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/28420
Bautista, S., Choque, G., Mogollón, E., Ucañay, R. Modelo ProLab: Moda a Medida, Solución de Ropa Personalizada para Mujeres que Buscan Calidad y Buen Entalle []. PE: Pontificia Universidad Católica del Perú; 2024. http://hdl.handle.net/20.500.12404/28420
@mastersthesis{renati/16456,
title = "Modelo ProLab: Moda a Medida, Solución de Ropa Personalizada para Mujeres que Buscan Calidad y Buen Entalle",
author = "Ucañay Calderón, Robert Antonny",
publisher = "Pontificia Universidad Católica del Perú",
year = "2024"
}
The 'Moda a Medida' project arises in response to the growing demand for personalized garments, especially among women in socio-economic levels A and B. It addresses the existing gap in acquiring tailored clothing without relying on traditional tailoring methods. With a focus on practicality and perfect fit, the project develops a technological platform that allows women to obtain personalized garments by taking measurements with mobile devices. Research supports the relevance of the initiative. From an economic perspective, the project exhibits solid profitability, with a NPV of S/ 3,994,605 and a return of 14.66%. The social and environmental value is emphasized, contributing to the reduction of carbon footprint and water consumption in the textile industry, as well as decreasing returns that generate waste, with a NPVS of S/ 3,515,874. The implementation plan spans 24 weeks, divided into phases that include prerequisites, implementation, application development, and launch. Additionally, the project aims to comprehensively address the relevant social issue related to the challenges faced by women in socio-economic levels C and D who are engaged in the cutting and sewing profession. This initiative not only meets market demand but also provides significant opportunities for women with cutting and sewing skills, thereby improving working and economic conditions in this sector. Future recommendations include expansion to other countries, exploration of the male market and diversification of products.
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