Bibliographic citations
Soto, G., (2022). Una producción peruana: reproducción de imaginarios nacionales en las videorreacciones a contenido peruano en canales de YouTube españoles [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/23632
Soto, G., Una producción peruana: reproducción de imaginarios nacionales en las videorreacciones a contenido peruano en canales de YouTube españoles []. PE: Pontificia Universidad Católica del Perú; 2022. http://hdl.handle.net/20.500.12404/23632
@misc{renati/16372,
title = "Una producción peruana: reproducción de imaginarios nacionales en las videorreacciones a contenido peruano en canales de YouTube españoles",
author = "Soto Arias, Guillermo Nicolás",
publisher = "Pontificia Universidad Católica del Perú",
year = "2022"
}
In recent decades, Peru has experienced a growing international recognition around tourism, gastronomy, among other similar aspects. Thus, many Peruvians begin to express their identity with pride in different social spaces. On YouTube, a genre of content called video reaction serves as a medium for the continuity of this identity process. This thesis presents an analysis of video reactions to Peruvian content on Spanish youtuber channels. The objective is to analyze the reproduction and production of national imaginaries. For this, I use an ethnographic methodology focused on participant observation through the experience of the user and researcher in the digital space. The analysis of this phenomenon is framed within four approaches. On the one hand, performance theory and multimodality allow us to understand how the meanings are shaped in the participatory dynamics of video reactions. On the other hand, the approaches of national technological and imaginary landscapes provide the input to understand the deployment of identities in the digital and transnational space. The research findings show that video reactions not only reproduce already established national imaginaries, but also begin to produce new ones. These, in turn, are manifested based on problems underlying the Peruvian imaginary such as racism, centralism, invisibility, exoticization and dehumanization of cultural aspects that become products for commercial consumption. Consequently, new senses of peruvianness are produced at the same time that certain social problems are reinforced and normalized.
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