Bibliographic citations
Paredes, V., Ponce, J., Albinagorta, J., Lavado, O. (2024). Modelo prolab: Mercado Verde, una propuesta sustentable para incentivar la compra de productos ecoamigables [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/27652
Paredes, V., Ponce, J., Albinagorta, J., Lavado, O. Modelo prolab: Mercado Verde, una propuesta sustentable para incentivar la compra de productos ecoamigables []. PE: Pontificia Universidad Católica del Perú; 2024. http://hdl.handle.net/20.500.12404/27652
@mastersthesis{renati/16290,
title = "Modelo prolab: Mercado Verde, una propuesta sustentable para incentivar la compra de productos ecoamigables",
author = "Lavado Tueros, Oscar Pedro Sergio",
publisher = "Pontificia Universidad Católica del Perú",
year = "2024"
}
People impact the environment generating waste with their lifestyle. However, this waste is not processed properly due to inefficient solid waste management. This work presents a business model aiming to contribute to the reduction of the accumulation of solid waste, which is a relevant social problem that increasingly affects the environment, people and future generations. First, the critical situation of the problem is analyzed with the global approach provided by the World Bank and different recycling industry organizations. In addition, the competitive situation in the chosen market was analyzed. Then, the sustained growth of electronic commerce and the retail market for eco-friendly products is detailed, identifying the actors involved according to Porter's five forces. The needs of the two main users were analyzed with Journey Experience and Empathy Map methods. Then, a value proposition was designed according to the feedback received from users about the prototype. Subsequently, the service was developed based on the Flourishing Business Model Canvas. Likewise, to validate the desirability of the service, surveys were conducted with the clients, as well as interviews with sellers, which validated the desirability of the service. Finally, the financial analysis was completed, showing the viability of the project by obtaining a Net Present Value (NPV) of US$1,250,039 after five years, based on an initial investment of US$202,361. Regarding the social aspect, the project has directly impacted two Sustainable Development Goals (SDGs), specifically SDGs 12 and 13, which have benefited from Social Relevance Indices of 0.46 and 0.4, respectively. This social impact translates into a Social Net Present Value (Social NPV) of US$1,442,720.
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