Bibliographic citations
Agurto, L., Avila, M., Balbin, J., Calero, G., Kingkee, P. (2023). Estrategia de voluntariado corporativo para el desarrollo : Escuadrón Belcorp [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/24690
Agurto, L., Avila, M., Balbin, J., Calero, G., Kingkee, P. Estrategia de voluntariado corporativo para el desarrollo : Escuadrón Belcorp []. PE: Pontificia Universidad Católica del Perú; 2023. http://hdl.handle.net/20.500.12404/24690
@misc{renati/16131,
title = "Estrategia de voluntariado corporativo para el desarrollo : Escuadrón Belcorp",
author = "Kingkee Lema, Pierina",
publisher = "Pontificia Universidad Católica del Perú",
year = "2023"
}
Corporate volunteering manifests the company’s commitment to social responsibility within the society. All this is possible through its most important asset, its human capital (Lemonche, n/d). Belcorp, a beauty and self-care multinational company, has its own corporate volunteer program "Voluntarios Belcorp", whose main objective is to have a positive impact on the lives of its employees, the beneficiaries to whom it is directed and society as a whole. However, despite the efforts of volunteering to maintain an attractive proposal, employees still consider that it does not have the expected impact on themselves and the beneficiaries. Due to this reason, the motivation was born to create "Escuadrón Belcorp", a new corporate volunteering strategy for development that generates a positive and transcendent impact on both volunteers and beneficiaries. This proposal has a participatory approach, in which volunteers are in charge of designing and managing volunteer activities. This strategy allows the sustainability of corporate volunteering through the personal and professional development of Belcorp talent. It proposes to develop skills such as teamwork, leadership, assertive communication and volunteer management. Escuadron Belcorp will provide them with a space to develop their capacity for governance and will turn volunteers into agents of change in society. In this way, the new proposal brings together the ideal aspects to be able to carry out a corporate volunteering strategy that prioritizes both audiences: volunteers and beneficiaries.
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