Bibliographic citations
Canahuire, C., Quispe, J., Loli, J. (2021). Plan de negocios para la implementación del aplicativo Smart Fashion que conecta a diseñadores de modas con consumidores de prendas de vestir [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/19781
Canahuire, C., Quispe, J., Loli, J. Plan de negocios para la implementación del aplicativo Smart Fashion que conecta a diseñadores de modas con consumidores de prendas de vestir []. PE: Pontificia Universidad Católica del Perú; 2021. http://hdl.handle.net/20.500.12404/19781
@mastersthesis{renati/14944,
title = "Plan de negocios para la implementación del aplicativo Smart Fashion que conecta a diseñadores de modas con consumidores de prendas de vestir",
author = "Loli Carhuanca, Juan Carlos",
publisher = "Pontificia Universidad Católica del Perú",
year = "2021"
}
The consumption of fashion clothing in the Peruvian market is on the rise, which is why a growth of 49% in sales is estimated for the year 2023. This is mainly reflected in the increase in shopping centers and specialized stores in recent years, which is visited by the Peruvian client mainly from socioeconomic levels A, B and C (BlackSip, 2019). However, the Peruvian consumer has been evolving and demands more and more personalized products, which can be purchased from the place of their convenience and through electronic channels (Angus & Westbrook, 2020). On the other hand, because of a market research carried out as part of the business project, it was detected that of the 100% of those interviewed who go to buy their clothing, 81% indicate that they are not completely satisfied since the models, sizes and colors are not always what they expect. Additionally, 63% indicated that they go between two and three places before buying their clothing. It follows from this that the current offer and method of sale of clothing is not entirely satisfactory for the Peruvian consumer. Given this, this business project proposes the creation of a mobile application called Smart Fashion, in which the Peruvian consumer can access catalogs of garments designed and made by fashion designers, and in which they can customize their garment to dress according to the model, size and design of your convenience. Smart Fashion is an application that adopts the multilateral platform business model, in which it interconnects two groups of clients, made up on the one hand by fashion design professionals, who are designers with studies in the professional design career of fashion in which through the application they will be able to expose their catalogs with their designs which will be offered in favor of the other group of clients, which are the consumers of clothing that will be able to access and buy the garment of their preference just by entering and registering in the application. Choosing the garment of your preference, you will be able to coordinate and meet with the designer for the customization of the garment and finalizing the purchase through a payment process will be agile and safe. Likewise, the development of this project formulates the Smart Fashion strategy to achieve the objectives proposed as a business, which is supported by the proposed marketing, operations, and human resources operational plans. On the other hand, the financial evaluation of the project was made, among the main indicators the sales projection begins for the first year of operation is estimated at S/ 2’586,322 and then to the end of year five with estimated sales of S/3’613,319. The average net profit at the end of the first year is S/62,455 and for the fifth year it is S/123,644. Finally, the net present value (NPV) of the economic or business cash flow would be estimated at an amount of S/ 142,044, while the NPV of the financial cash flow or also the investor's call would be estimated at an amount of S/144,064. Additionally, the internal rate of return (IRR) of the financial cash flow is 50.22%. With the results of the main financial ratios exposed to evaluate the viability of the business plan, it is concluded that the business plan is viable, for which we recommend its implementation and start-up.
This item is licensed under a Creative Commons License