Bibliographic citations
Espiritu, V., Caceres, E., Ganoza, D., Rodriguez, E., Tejada, L. (2022). Thani, un bocadillo hecho a base de granos andinos que contribuirá a mejorar la salud [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/22130
Espiritu, V., Caceres, E., Ganoza, D., Rodriguez, E., Tejada, L. Thani, un bocadillo hecho a base de granos andinos que contribuirá a mejorar la salud []. PE: Pontificia Universidad Católica del Perú; 2022. http://hdl.handle.net/20.500.12404/22130
@mastersthesis{renati/14869,
title = "Thani, un bocadillo hecho a base de granos andinos que contribuirá a mejorar la salud",
author = "Tejada Zegarra, Luis Enrique",
publisher = "Pontificia Universidad Católica del Perú",
year = "2022"
}
In the present work, a social problem has been identified that has been generating serious damage to the health of people from different social classes, and it has increased even more with the mandatory social isolation decreed by the Peruvian government due to the pandemic of the Covid-19. By consuming unhealthy food, diseases such as diabetes, hypertension, among others, are generated. As a result of this problem, a solution has been identified that helps improve the quality of life of each person by enhancing their immune, bone and nervous system. The solution is called Thani, a natural sandwich made from Andean grains (Quinoa, Kiwicha and Cañihua) and a medicinal plant called moringa. In the design of the solution, various hypotheses related to desirability have been validated with the consumer who has been able to taste the sandwich and indicated that they would be willing to pay for a quality product at an affordable cost. It was also possible to validate that the consumer likes the flavor, the design and the nutritional content of the Thani sandwich, as they have expressed their satisfaction through their interaction with the product. Finally, it is concluded that Thani is a viable business idea both economically and socially since it generates a positive impact on the final consumer by improving their diet and being an alternative to combat Covid-19, by improving their immune system. It should be noted that it is aligned with SDG # 3, # 8 and # 12. Its CAPEX is $ 116,391 and generates a NPV of $ 2.78 million and an IRR of 70.45%. In addition, it represents a Social NPV of $ 23.18 million, which supports that the business idea is sustainable and responsible for both society and the environment.
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