Bibliographic citations
Luque, C., Albornoz, G., Guerreros, J., Castañeda, M., Guzman, R. (2022). Modelo prolab: Propuesta de lanzamiento al mercado peruano de Wiñay, bebida no láctea a base de tarwi, quinua y kiwicha [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/23825
Luque, C., Albornoz, G., Guerreros, J., Castañeda, M., Guzman, R. Modelo prolab: Propuesta de lanzamiento al mercado peruano de Wiñay, bebida no láctea a base de tarwi, quinua y kiwicha []. PE: Pontificia Universidad Católica del Perú; 2022. http://hdl.handle.net/20.500.12404/23825
@mastersthesis{renati/14496,
title = "Modelo prolab: Propuesta de lanzamiento al mercado peruano de Wiñay, bebida no láctea a base de tarwi, quinua y kiwicha",
author = "Guzman Moya, Rodney Ramiro",
publisher = "Pontificia Universidad Católica del Perú",
year = "2022"
}
In Latin America lactose intolerance has a high prevalence, in countries such as Colombia, Brazil, Chile and Uruguay, more than 50% of the population suffers from this condition. According to existing sources, in Peru 80% of its population could be lactose intolerant, which generates gastrointestinal disorders and hinders the absorption of nutrients. Over the years, milk alternatives have emerged, these being vegetable milk, lactose-free or skim milk. One of the biggest problems with plant-based milk is that it fails to achieve a nutritional value comparable to cow's milk. Concerning lactose free or skimmed milk, this alternative has a higher cost. In this sense, a relevant social problem is the lack of an ideal substitute for cow's milk, both in terms of nutritional value and price. Given the problem identified, the development of a vegetable milk made from tarwi, quinua and kiwicha is proposed as a solution. The social impact generated is focused from two perspectives, firstly, this drink will be an alternative for those who seek a nutritional value comparable to that of milk, at an optimal price and complications due to its consumption. Second, alliances are going to be signed with Andean communities, which would lead to local economic growth. Likewise, the business model is socially sustainable considering that it is aligned with the Sustainable Development Goals (SDG) two, six, eight and twelve. Regarding the economic result, it is expected to obtain an approximate net present value (NPV) of S/. 6'894,779.14 in five years.
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