Bibliographic citations
Albornoz, M., (2021). Percepción de adultos jóvenes acerca de dos videos por parte del Ministerio de Salud en el Perú en contexto de la pandemia por el Covid-19 [Universidad de Lima]. https://hdl.handle.net/20.500.12724/14028
Albornoz, M., Percepción de adultos jóvenes acerca de dos videos por parte del Ministerio de Salud en el Perú en contexto de la pandemia por el Covid-19 []. PE: Universidad de Lima; 2021. https://hdl.handle.net/20.500.12724/14028
@misc{renati/1442844,
title = "Percepción de adultos jóvenes acerca de dos videos por parte del Ministerio de Salud en el Perú en contexto de la pandemia por el Covid-19",
author = "Albornoz Suarez, Michael Stephen",
publisher = "Universidad de Lima",
year = "2021"
}
The Peruvian health system had challenges in recent decades with the arrival of various infectious diseases. The primary prevention is essential to avoid future collapses in medical outposts, hospitals and clinics. Communicational messages are tools for the population to learn how to avoid diseases and share this information with other people. With the arrival of COVID-19 in March 2020, an uncertainty was created about the necessary measures to avoid the high spread of infection. That is why the Peruvian government applied communication tools to reduce the curve of infections and use of intensive care unit beds. However, they had to make a decision on the nature of these messages: whether to appeal to the emotional side or to explain the situation in the country with numbers. An investigation was carried out with a focus group with a previous test for its validity, in order to study the perceptions that young adults have on two communicational videos made by the Ministry of Health in the context of COVID-19. The intention was to discover if there is a change in behavior and anticipated regret when two videos are exposed: one appealing to the emotional and the other to reason with numbers. The results showed that people tend to identify with the emotional video because it awakens experiences lived in the context of COVID-19. Furthermore, it intensifies their responsibility to avoid being infected so as not to affect elders with whom they have frequent contact. Instead, for the numerical video the participants showed distance and questioned the validity of the numbers shown and generates more questions about the use of hospital resources. It can be concluded that people tend to change their attitudes and thoughts when the nature of the audiovisual material is emotional and they can be identified with characters in the proposed narrative.
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