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Ballon, M., (2021). Taypá [Universidad de Lima]. https://hdl.handle.net/20.500.12724/14692
Ballon, M., Taypá []. PE: Universidad de Lima; 2021. https://hdl.handle.net/20.500.12724/14692
@misc{renati/1442386,
title = "Taypá",
author = "Ballon Larrieu, Mauricio Alfredo",
publisher = "Universidad de Lima",
year = "2021"
}
Title: Taypá
Authors(s): Ballon Larrieu, Mauricio Alfredo
Keywords: Branding (Marketing); Campañas publicitarias; Marcas comerciales; Restaurantes; Cocina peruana; Reparto de mercancias; Advertising campaigns; Trademarks; Restaurants; Peruvian cuisine; Distribution of goods
OCDE field: https://purl.org/pe-repo/ocde/ford#5.08.00
Issue Date: 2021
Institution: Universidad de Lima
Abstract: Este trabajo consiste en realizar la creación de marca y campaña de lanzamiento de un nuevo restaurante que ofrece comida peruana casera únicamente por delivery, más conocido como el formato dark kitchen. Esta campaña estará dirigida a los adultos jóvenes que residen en Lima Moderna con el objetivo de posicionar a la marca como una opción segura, contundente y con sazón casera.
This project consists of creating the brand and launching a campaign for a new restaurant that offers homemade Peruvian food only by delivery, better known as the dark kitchen format. This campaign will be aimed at young adults residing in Modern Lima with the aim of positioning the brand as a safe, filling option with homemade flavor.
This project consists of creating the brand and launching a campaign for a new restaurant that offers homemade Peruvian food only by delivery, better known as the dark kitchen format. This campaign will be aimed at young adults residing in Modern Lima with the aim of positioning the brand as a safe, filling option with homemade flavor.
Link to repository: https://hdl.handle.net/20.500.12724/14692
Discipline: Comunicación
Grade or title grantor: Universidad de Lima. Facultad de Comunicación.
Grade or title: Licenciado en Comunicación
Juror: Paredes Maibach, Berta; Carrillo Garrath, Emilio; Mejía Perea, Eduardo
Register date: 13-Dec-2021
This item is licensed under a Creative Commons License