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Ramirez, M., Wong, K. (2020). KYMA: Branding & Marketing digital para nueva tienda online de ropa para peruanas empoderadas [Universidad de Lima]. https://hdl.handle.net/20.500.12724/13315
Ramirez, M., Wong, K. KYMA: Branding & Marketing digital para nueva tienda online de ropa para peruanas empoderadas []. PE: Universidad de Lima; 2020. https://hdl.handle.net/20.500.12724/13315
@misc{renati/1442384,
title = "KYMA: Branding & Marketing digital para nueva tienda online de ropa para peruanas empoderadas",
author = "Wong Rios, Kiara Alessandra",
publisher = "Universidad de Lima",
year = "2020"
}
Title: KYMA: Branding & Marketing digital para nueva tienda online de ropa para peruanas empoderadas
Authors(s): Ramirez Sanez, Mariajosé; Wong Rios, Kiara Alessandra
Advisor(s): Pun Lam, Yolanda
Keywords: Clothing stores; Clothing stores; Electronic commerce; Women's clothing; Tiendas de ropa; Comercio electrónico; Prendas de vestir femeninas
OCDE field: https://purl.org/pe-repo/ocde/ford#5.08.00
Issue Date: 2020
Institution: Universidad de Lima
Abstract: KYMA es un nuevo e-commerce centrado en la venta de artículos de vestir para la mujer
peruana que busca sacar a relucir su unicidad. Porque cómo es posible notar, no tiene el
mismo tipo ni estilo de cuerpo que mujeres de otras nacionalidades poseen, ahí radica la
singularidad de cada una.
Para ello, se ha propuesto un emprendimiento concretado en una página web, con
espacios en redes sociales, Instagram y Facebook, el cual funciona como un concept store
virtual centrado en las no limitaciones. Con el fin de lograr que todas las ideas y
propuestas estén alineadas, se llevó a cabo un Plan de Branding, en torno a la marca; un
Plan de Marketing Digital, centrado en el posicionamiento en redes, y User Experience
enfocado en la página web.
KYMA is a new e-commerce focused on the sale of clothing items for Peruvian women who seek to bring out their uniqueness. Because how is it possible to notice, we do not have the same type or style of body that women of other nationalities have. There is where our originality lies. For this, we have proposed a specific undertaking on a website, with spaces on social networks, Instagram, and Facebook, which works as a virtual store concept focused on non-limitations. To ensure that all the ideas and proposals were aligned, we developed a Branding Plan around the creation of the brand; a Digital Marketing Plan, concentrating on positioning in networks, and User Experience focused on the website.
KYMA is a new e-commerce focused on the sale of clothing items for Peruvian women who seek to bring out their uniqueness. Because how is it possible to notice, we do not have the same type or style of body that women of other nationalities have. There is where our originality lies. For this, we have proposed a specific undertaking on a website, with spaces on social networks, Instagram, and Facebook, which works as a virtual store concept focused on non-limitations. To ensure that all the ideas and proposals were aligned, we developed a Branding Plan around the creation of the brand; a Digital Marketing Plan, concentrating on positioning in networks, and User Experience focused on the website.
Link to repository: https://hdl.handle.net/20.500.12724/13315
Discipline: Comunicación
Grade or title grantor: Universidad de Lima. Facultad de Comunicación.
Grade or title: Licenciado en Comunicación
Juror: Paredes Maibach, Berta; Pun Lam, Yolanda; Gatjens Cáceres, Christopher
Register date: 30-May-2021
This item is licensed under a Creative Commons License