Bibliographic citations
Llamocca, A., Saenz, K. (2023). Estudio de prefactibilidad para la instalación de una planta productora de premezclas de panqueques con harina de quinua (Chenopodium quinoa) y de kiwicha (Amaranthus caudatus) [Universidad de Lima]. https://hdl.handle.net/20.500.12724/18060
Llamocca, A., Saenz, K. Estudio de prefactibilidad para la instalación de una planta productora de premezclas de panqueques con harina de quinua (Chenopodium quinoa) y de kiwicha (Amaranthus caudatus) []. PE: Universidad de Lima; 2023. https://hdl.handle.net/20.500.12724/18060
@misc{renati/1442071,
title = "Estudio de prefactibilidad para la instalación de una planta productora de premezclas de panqueques con harina de quinua (Chenopodium quinoa) y de kiwicha (Amaranthus caudatus)",
author = "Saenz Patiño, Katherine Margot",
publisher = "Universidad de Lima",
year = "2023"
}
The present study evaluates the pre-feasibility of installing a pancake ready mix production plant made from quinoa, kiwicha and oatmeal flour, fortified with organic inputs such as stevia and dehydrated fruits. In this way, the intention is to offer a nutritional product that is gluten-free and which manages to introduce into the diets of Peruvian families in the face of the growing trend of healthy consumption. The viability of the business was evaluated at a commercial, technical, economic, financial, and social level. Initially, the objectives, hypotheses and guidelines of the research were defined through a current problem duly analyzed. Then, a market study was carried out in which the target audience was defined, as well as the potential demand and the current situation of the competitors with their respective prices were analyzed. The commercial strategy is based on a product development approach, since it serves a specific population obtained by market segmentation and offers a product with unique characteristics that distinguish it from the competition. The demand obtained was 551 386 units for the year 2023, and with the factory location chapter, the business will carry out the productive activities in a plant located inside La Victoria district. Subsequently, the plant size was obtained according to the limiting factors, the main one being the market size. Regarding the engineering used in the study, the operations to be carried out, the plant capacity, the machines to be used, the production schedule and the plant layout were defined. Regarding the organizational area, the positions, heads and hierarchy including all the company staff were described. Finally, the economic and financial evaluation was carried out from indicators such as the VANF and TIRF, where together with the social evaluation, it is concluded that the project is viable.
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