Bibliographic citations
Apaza, S., (2023). Elaboración del manual de identidad y catálogo fotográfico y audiovisual para la creación de una marca de ropa juvenil !M HERE [Universidad de Lima]. https://hdl.handle.net/20.500.12724/20388
Apaza, S., Elaboración del manual de identidad y catálogo fotográfico y audiovisual para la creación de una marca de ropa juvenil !M HERE []. PE: Universidad de Lima; 2023. https://hdl.handle.net/20.500.12724/20388
@misc{renati/1441758,
title = "Elaboración del manual de identidad y catálogo fotográfico y audiovisual para la creación de una marca de ropa juvenil !M HERE",
author = "Apaza Simbron, Stephany Yosselyn",
publisher = "Universidad de Lima",
year = "2023"
}
This academic work is based on the creation of the youth clothing brand called !M HERE belonging to the textile industry, whose brand purpose is to be a means of expression for people. !M HERE seeks that, through encouraging, reflective and emotional phrases and images of garments, people can project their feelings, thoughts and ideals on social issues of interest to them. For the effective insertion of this new brand in the market, a Brand Manual will be prepared, in which the graphic elements and their rules of use are defined for the correct application in their digital media. Likewise, a photographic and audiovisual catalog will be made digitally of the current collection of garments with the graphic guidelines established in its visual identity that is consistent with visual communication. The purpose of this work is to position the !M HERE brand as a youth clothing brand with the purpose of expression for those who wear the brand. Through the brand personality and visual identity, it is desired to position the brand as a tool for awareness of social reality and, furthermore, as an extension of people's feelings and thoughts.
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