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Ahumada, R., (2022). Plan estratégico de comunicación interna: comprometer a los colaboradores con la cultura de la empresa [Universidad de Lima]. https://hdl.handle.net/20.500.12724/17236
Ahumada, R., Plan estratégico de comunicación interna: comprometer a los colaboradores con la cultura de la empresa []. PE: Universidad de Lima; 2022. https://hdl.handle.net/20.500.12724/17236
@misc{renati/1441731,
title = "Plan estratégico de comunicación interna: comprometer a los colaboradores con la cultura de la empresa",
author = "Ahumada Vasquez, Rodrigo Manuel",
publisher = "Universidad de Lima",
year = "2022"
}
Title: Plan estratégico de comunicación interna: comprometer a los colaboradores con la cultura de la empresa
Authors(s): Ahumada Vasquez, Rodrigo Manuel
Advisor(s): Santillán Vásquez, Manuel Ángel
Keywords: Communication in organizations; Management culture; Strategic planning; Comunicación organizacional; Cultura organizacional; Planeamiento estratégico
OCDE field: https://purl.org/pe-repo/ocde/ford#5.08.00
Issue Date: 2022
Institution: Universidad de Lima
Abstract: El trabajo que se presenta tiene como objetivo implementar una estrategia de
comunicación interna analizando el contexto actual del mercado y desarrollando un
diagnóstico de la empresa. En base a esto es que se proponen herramientas y
metodologías de comunicación que nos permitan alcanzar los objetivos planteados.
El Plan Estratégico ha sido desarrollado para que la empresa Sol & Luna
Esencias Vitales logre comprometer a sus colaboradores de manera emocional e
inspiracional con la cultura organizacional que proponen.
El material expuesto es de carácter gráfico y permite atisbar el desarrollo
comunicacional de la estrategia en un marco de tiempo y bajo un presupuesto
establecido. Además, se presenta un concepto creativo especialmente cocinado para este
proyecto y que funciona como paraguas para futuras ejecuciones
The objective of the work presented is to implement an internal communication strategy analyzing the current context of the market and developing a diagnosis of the company. Based on this, communication tools and methodologies are proposed that allow us to achieve the stated objectives. The Strategic Plan has been developed so that the company Sol & Luna Esencias Vitales can engage its employees in an emotional and inspirational way with the organizational culture that they propose. The exposed material is of a graphic nature and allows us to glimpse the communicational development of the strategy in a time frame and under an established budget. In addition, a creative concept specially cooked for this project is presented and works as an umbrella for future executions
The objective of the work presented is to implement an internal communication strategy analyzing the current context of the market and developing a diagnosis of the company. Based on this, communication tools and methodologies are proposed that allow us to achieve the stated objectives. The Strategic Plan has been developed so that the company Sol & Luna Esencias Vitales can engage its employees in an emotional and inspirational way with the organizational culture that they propose. The exposed material is of a graphic nature and allows us to glimpse the communicational development of the strategy in a time frame and under an established budget. In addition, a creative concept specially cooked for this project is presented and works as an umbrella for future executions
Link to repository: https://hdl.handle.net/20.500.12724/17236
Discipline: Comunicación
Grade or title grantor: Universidad de Lima. Facultad de Comunicación.
Grade or title: Licenciado en Comunicación
Juror: Llontop Gómez, Mónica María; Monzon Zevallos, Cecilia Mariaeugenia; Santillán Vásquez, Manuel Ángel
Register date: 12-Dec-2022
This item is licensed under a Creative Commons License