Bibliographic citations
Lopez, C., (2023). Estudio de prefactibilidad para la instalación de una planta productora de cremas faciales a base de arándano (Vaccinium corymbosum) [Universidad de Lima]. https://hdl.handle.net/20.500.12724/19668
Lopez, C., Estudio de prefactibilidad para la instalación de una planta productora de cremas faciales a base de arándano (Vaccinium corymbosum) []. PE: Universidad de Lima; 2023. https://hdl.handle.net/20.500.12724/19668
@misc{renati/1440934,
title = "Estudio de prefactibilidad para la instalación de una planta productora de cremas faciales a base de arándano (Vaccinium corymbosum)",
author = "Lopez Valois, Cristian Piero",
publisher = "Universidad de Lima",
year = "2023"
}
Within the cosmetic sector, the trend in recent years has focused on the use of natural products to obtain greater benefits and preventive care against possible reactions with facial skin. Therefore, the main objective of this project is to determine the social, technical and economic feasibility through a study and analysis for the installation of a natural cosmetic cream plant based on cranberry oil. The brand that will represent our product will be called "R'Born", where the presentation will be in 100-gram containers. These will be distributed directly to supermarkets, pharmacies and convenience stores. In addition, we will focus within Metropolitan Lima, specifically towards women between the ages of 18 and 55 within socioeconomic level A and B. For the estimation of the demand, the historical data was used to find the apparent internal demand of the cosmetic creams, after that, the corresponding biases were made to the qualitative approaches obtained from the surveys. A projection of 13 316,48 kg (133 165 containers) was obtained for the year 2027. This value is the maximum production size of the plant since it is limited by the size – market relationship. A total investment of S/. 574 218,83, of which 60% will be with its own capital and 40% financed externally with an effective annual rate (TEA) of 14.42% in constant installments. Regarding the economic analysis, the results indicate an NPV of S/. 1 159 013,80 and an IRR of 53,24%; while, regarding the financial analysis, an NPV of S/. 1 176 793,37 and an IRR of 72,67%. Finally, the added value of the project has a value of S/. 6 619 871,84.
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