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Huamán, L., (2021). Rebranding y cambio de nombre de marca Negrita [Universidad de Lima]. https://hdl.handle.net/20.500.12724/13862
Huamán, L., Rebranding y cambio de nombre de marca Negrita []. PE: Universidad de Lima; 2021. https://hdl.handle.net/20.500.12724/13862
@misc{renati/1440171,
title = "Rebranding y cambio de nombre de marca Negrita",
author = "Huamán Torrichelli, Luis Felipe",
publisher = "Universidad de Lima",
year = "2021"
}
Title: Rebranding y cambio de nombre de marca Negrita
Authors(s): Huamán Torrichelli, Luis Felipe
Keywords: Branding; Corporate image; Trademarks; Desserts; Imagen corporativa; Marcas comerciales; Postres
OCDE field: https://purl.org/pe-repo/ocde/ford#5.08.00
Issue Date: 2021
Institution: Universidad de Lima
Abstract: A raíz de la crisis social a nivel global generada por el asesinato de George Floyd y el movimiento de Black Lives Matter, Negrita, marca peruana de Alicorp, decidió realizar un cambio de nombre e identidad visual. En este trabajo profesional en base a investigación se realiza una propuesta de rebranding y renaming basado en los conceptos que busca resaltar la empresa con su nueva marca.
Due to the social crisis originated by the murder of George Floyd and the Black Lives Matter movement, “Negrita”, a peruvian brand from Alicorp, decided to change their visual identity and name. In this research-based professional work, a rebranding and renaming proposal is made based on the concepts that the company seeks to highlight with its new brand.
Due to the social crisis originated by the murder of George Floyd and the Black Lives Matter movement, “Negrita”, a peruvian brand from Alicorp, decided to change their visual identity and name. In this research-based professional work, a rebranding and renaming proposal is made based on the concepts that the company seeks to highlight with its new brand.
Link to repository: https://hdl.handle.net/20.500.12724/13862
Discipline: Comunicación
Grade or title grantor: Universidad de Lima. Facultad de Comunicación.
Grade or title: Licenciado en Comunicación
Juror: Villacorta Calderon, Rocio; Guzman Martinez, José; Torres Duncker, Claudia
Register date: 11-Aug-2021
This item is licensed under a Creative Commons License