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González, F., (2023). Creación del manual de identidad gráfica para la marca Tú, emprendimiento de accesorios prácticos [Universidad de Lima]. https://hdl.handle.net/20.500.12724/20387
González, F., Creación del manual de identidad gráfica para la marca Tú, emprendimiento de accesorios prácticos []. PE: Universidad de Lima; 2023. https://hdl.handle.net/20.500.12724/20387
@misc{renati/1439985,
title = "Creación del manual de identidad gráfica para la marca Tú, emprendimiento de accesorios prácticos",
author = "González Zapata, Faviana Michaela",
publisher = "Universidad de Lima",
year = "2023"
}
Title: Creación del manual de identidad gráfica para la marca Tú, emprendimiento de accesorios prácticos
Authors(s): González Zapata, Faviana Michaela
Advisor(s): Bernal Quijano, Miguel Gustavo
Keywords: Imagen corporativa; Marcas comerciales; Branding (Marketing); Prendas de vestir para mujeres; Corporate image; Trademarks; Women's clothing
OCDE field: https://purl.org/pe-repo/ocde/ford#5.08.00
Issue Date: 2023
Institution: Universidad de Lima
Abstract: En el siguiente trabajo se explica la estrategia de identidad realizada para el
emprendimiento “TÚ”, una marca que le permite al usuario ser uno mismo y brinda
confianza en la propia independencia.
TÚ es una marca de accesorios que denota practicidad y seguridad, dirigido hacia aquella
mujer decidida a valerse por sí misma. Los productos varían entre collets llamados,
“secreteros” que tienen un bolsillo secreto con cierre; muñequeros, que se colocan en el
brazo y que también permite guardar pertenencias pequeñas y canguros delgados e
imperceptibles, todos estos productos tienen como objetivo común brindar practicidad e
independencia al permitir llevar pertenencias valiosas de forma segura.
Como material comunicacional, se creó un manual de marca. Su importancia reside en
dar sustento y una personalidad consistente a la marca. Asimismo, delimita una guía de
uso de marca para las acciones que se decidan realizar a futuro como el brandeo de marca.
Many people wander the world until a brand shows us what they want. I believe that many successful brands are born from this marketing principle. The following project explains the identity strategy carried out for the venture "TÚ", a brand that allows people to be themselves and provides confidence in their own independence. TÚ is a brand of accessories that denotes practicality and security, aimed at that woman determined to fend for herself. The products vary between zipped collets that are called, within the brand, "secretaries" which have a zipped pocket that can be used as a secret pocket; wristbands, small pockets that are placed on the arm and that also allow the storage of small belongings and slim and imperceptible funny bags , all these products have the common objective of providing practicality and independence by allowing valuable belongings to be carried safely. The first communication material is a brand manual. Its importance lies in being able to give a consistent personality to the brand and delimit a guide for the brand uses such as a graphic line of content and branding.
Many people wander the world until a brand shows us what they want. I believe that many successful brands are born from this marketing principle. The following project explains the identity strategy carried out for the venture "TÚ", a brand that allows people to be themselves and provides confidence in their own independence. TÚ is a brand of accessories that denotes practicality and security, aimed at that woman determined to fend for herself. The products vary between zipped collets that are called, within the brand, "secretaries" which have a zipped pocket that can be used as a secret pocket; wristbands, small pockets that are placed on the arm and that also allow the storage of small belongings and slim and imperceptible funny bags , all these products have the common objective of providing practicality and independence by allowing valuable belongings to be carried safely. The first communication material is a brand manual. Its importance lies in being able to give a consistent personality to the brand and delimit a guide for the brand uses such as a graphic line of content and branding.
Link to repository: https://hdl.handle.net/20.500.12724/20387
Discipline: Comunicación
Grade or title grantor: Universidad de Lima. Facultad de Comunicación
Grade or title: Licenciado en Comunicación
Juror: Villacorta Calderón, Rocio Emilia; Guzmán Martínez, José; Bernal Quijano, Miguel
Register date: 7-May-2024
This item is licensed under a Creative Commons License