Bibliographic citations
Poblete, J., Castrejon, A. (2023). Plan estratégico de posicionamiento de la marca “En forma de U”, medio de comunicación digital dedicado al club universitario de deportes [Universidad de Lima]. https://hdl.handle.net/20.500.12724/19022
Poblete, J., Castrejon, A. Plan estratégico de posicionamiento de la marca “En forma de U”, medio de comunicación digital dedicado al club universitario de deportes []. PE: Universidad de Lima; 2023. https://hdl.handle.net/20.500.12724/19022
@misc{renati/1438536,
title = "Plan estratégico de posicionamiento de la marca “En forma de U”, medio de comunicación digital dedicado al club universitario de deportes",
author = "Castrejon Davila, Andres Emmanuel",
publisher = "Universidad de Lima",
year = "2023"
}
The purpose of this report is to establish the process of positioning of the sport’s digital media and soccer supporter, En forma de U, devoted to Club Universitario de Deportes. The process mentioned included the identification of a market niche and a specific target audience for the development of journalistic proposals. These tasks define the content of the project and are used in the digital platform. The ways of consuming journalistic content on different topics, including sports, have changed progressively a few years ago in our country. These changes were generated from the widespread growth of Internet platforms. During its development, our digital platform En forma de U had to face the covid-19 pandemic in 2020. Initially, this situation represented a barrier for the platform, however, it was able to adapt to the needs of the public using new communication strategies and for more than a year we were able to see a constant growth in our metrics. To provide a broader and more realistic vision throughout this report we will consult with experts and analyze their points of view to compare them with statistical studies on the use of the Internet and its consumption.
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