Bibliographic citations
Figueroa, E., (2021). "El manejo del marketing deportivo a través de la comunicación en las redes sociales caso: Alianza Lima y Sporting Cristal" [Universidad de Lima]. https://hdl.handle.net/20.500.12724/15635
Figueroa, E., "El manejo del marketing deportivo a través de la comunicación en las redes sociales caso: Alianza Lima y Sporting Cristal" []. PE: Universidad de Lima; 2021. https://hdl.handle.net/20.500.12724/15635
@misc{renati/1438061,
title = ""El manejo del marketing deportivo a través de la comunicación en las redes sociales caso: Alianza Lima y Sporting Cristal"",
author = "Figueroa Hidalgo, Edwin Joao",
publisher = "Universidad de Lima",
year = "2021"
}
The present research work consists of analyzing the management of sports marketing through communication in the social networks of Alianza Lima and Sporting Cristal, considering that there is less marketing management in both teams. The research that has been carried out is of an exploratory and descriptive nature, highlighting the qualitative as this is a content study that seeks to better understand the communicational management and the marketing strategies that the two groups deploy. It also focuses on the sender and the message. The main technique used was Fanpage Karma, a web analysis tool to obtain more exact data from the networks managed by the computers. Also, the in-depth interview with specialists in the marketing area and other relevant sources for the compilation of better information. Similar information was obtained regarding the content broadcast by both clubs, mostly sports and public; However, it is worth noting that Alianza Lima has been developing better the handling of new marketing strategies in its task of attracting new followers. Keywords: Marketing, Strategies, Social Networks, Communication, Alianza Lima, Sporting Cristal
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