Bibliographic citations
Ojeda, D., (2024). Relación entre las dimensiones de la responsabilidad social corporativa y la intención de compra del consumidor en Lima moderna [Universidad de Lima]. https://hdl.handle.net/20.500.12724/20447
Ojeda, D., Relación entre las dimensiones de la responsabilidad social corporativa y la intención de compra del consumidor en Lima moderna []. PE: Universidad de Lima; 2024. https://hdl.handle.net/20.500.12724/20447
@misc{renati/1436834,
title = "Relación entre las dimensiones de la responsabilidad social corporativa y la intención de compra del consumidor en Lima moderna",
author = "Ojeda Lopez, Daniel Gonzalo",
publisher = "Universidad de Lima",
year = "2024"
}
Currently, corporate social responsibility develops a significant role at customer perception of a brand and their purchase intention. This is due to the fact that consumer perception is influenced by various internal and external factors related to the company that offers the product or service. This study seeks to evaluate and scrutinize the influence of corporate social responsibility in relation to purchase intention. The review of purchase intention, Corporate Social Responsibility and brand perception literatures, investigations that were performed by several autors, such as Carroll, Friedman, Kotler, and many others, emphasize that the purchase intention of consumer in relation to a brand is influenced by customer’s perception based on the corporate social responsibility that the brand or company projects. That is the main reason why we consider that the study developed contributes significantly to both economic sciences and business, because its realization will allow marketing executives and top decision-makers to have concrete and well-founded foundations in order to support their socially responsible action plans or strategies. The present thesis aims to ascertain the significance of corporate social responsibility in positively influencing consumers purchase intention.
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