Bibliographic citations
Diaz, A., (2024). Impacto de la transformación digital en el desarrollo del comercio electrónico en empresas del sector retail de Lima Metropolitana [Universidad de Lima]. https://hdl.handle.net/20.500.12724/21293
Diaz, A., Impacto de la transformación digital en el desarrollo del comercio electrónico en empresas del sector retail de Lima Metropolitana []. PE: Universidad de Lima; 2024. https://hdl.handle.net/20.500.12724/21293
@misc{renati/1436516,
title = "Impacto de la transformación digital en el desarrollo del comercio electrónico en empresas del sector retail de Lima Metropolitana",
author = "Diaz Sanchez, Angel Leonardo",
publisher = "Universidad de Lima",
year = "2024"
}
The purpose of this study is to show how digital transformation impacts the development of electronic commerce in companies in the retail sector of Metropolitan Lima.The research is applied and has a quantitative approach. Therefore, for this research work, a virtual survey was carried out with 384 people aged 18 years or older who reside in Lima and make online purchases. The first chapter presents the formulation of the problem of how digital transformation impacts the development of electronic commerce in companies in the retail sector, as well as the objectives, importance of the research and limitations of the study. The second chapter develops the important background and theoretical bases for the research. Some studies reveal that both companies and consumers are in a process of migration from traditional to digital. The third chapter presents the general and specific hypotheses and the operationalization of the variables under study. The fourth chapter presents the calculation of the sample, the development of the research instrument and the software that was used, which was SPSS 26, is observed. The fifth chapter shows the results of using the survey with their respective graphs in which they demonstrate that digital transformation influences the consumption habits of buyers. Finally, the conclusions and recommendations are explained for companies that seek to have great benefits by including digitalization in the retail sector.
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