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Malarin, F., Sanchez, A. (2021). Campaña de lanzamiento de snacks saludables Raw Valley [Universidad de Lima]. https://hdl.handle.net/20.500.12724/14761
Malarin, F., Sanchez, A. Campaña de lanzamiento de snacks saludables Raw Valley []. PE: Universidad de Lima; 2021. https://hdl.handle.net/20.500.12724/14761
@misc{renati/1435788,
title = "Campaña de lanzamiento de snacks saludables Raw Valley",
author = "Sanchez Vidalon, Ana Paula",
publisher = "Universidad de Lima",
year = "2021"
}
Title: Campaña de lanzamiento de snacks saludables Raw Valley
Authors(s): Malarin Deacon, Francesco; Sanchez Vidalon, Ana Paula
OCDE field: https://purl.org/pe-repo/ocde/ford#5.08.00
Issue Date: 2021
Institution: Universidad de Lima
Abstract: Ante las nuevas tendencias saludables en el consumo de alimentos, nace una nueva marca llamada Raw Valley, que apuesta por el desarrollo de un producto natural, practico y nutritivo consciente de su responsabilidad con el medio ambiente. El proyecto ejecuta una campaña de lanzamiento a través de una comunicación 360° para cumplir con el objetivo de posicionar la marca en un 80% del público objetivo durante el primer trimestre, destacando sus valores diferenciales. Esta campaña incluirá el proceso de la creación de la marca hasta ejecución del plan de medios.
Faced with the new healthy trends in food consumption, a new brand called Raw Valley was born, which is committed to the development of a natural, practical and nutritious product, aware of its responsibility to the environment. The project executes a launch campaign through 360° communication to meet the objective of positioning the brand in 80% of the target audience during the first quarter, highlighting its differential values. This campaign will include the process from branding to execution of the media plan.
Faced with the new healthy trends in food consumption, a new brand called Raw Valley was born, which is committed to the development of a natural, practical and nutritious product, aware of its responsibility to the environment. The project executes a launch campaign through 360° communication to meet the objective of positioning the brand in 80% of the target audience during the first quarter, highlighting its differential values. This campaign will include the process from branding to execution of the media plan.
Link to repository: https://hdl.handle.net/20.500.12724/14761
Discipline: Comunicación
Grade or title grantor: Universidad de Lima. Facultad de Comunicación.
Grade or title: Licenciado en Comunicación
Juror: Muñiz Iturburu, Beatriz; Lizarzaburu Velasquez, Carlos; Lama Woolcott, Fiiorella
Register date: 14-Dec-2021
This item is licensed under a Creative Commons License