Bibliographic citations
Guiven, A., (2021). Las percepciones de los seguidores de Origen Biomagnetismo sobre las acciones comunicativas empleadas para difundir su servicio de medicina alternativa [Universidad de Lima]. https://hdl.handle.net/20.500.12724/14728
Guiven, A., Las percepciones de los seguidores de Origen Biomagnetismo sobre las acciones comunicativas empleadas para difundir su servicio de medicina alternativa []. PE: Universidad de Lima; 2021. https://hdl.handle.net/20.500.12724/14728
@misc{renati/1435515,
title = "Las percepciones de los seguidores de Origen Biomagnetismo sobre las acciones comunicativas empleadas para difundir su servicio de medicina alternativa",
author = "Guiven Gil, Alessandro Eduardo",
publisher = "Universidad de Lima",
year = "2021"
}
This research aims to know how the communication operations carried out by the company Origen Biomagnetismo generate an impact on the public to which they are directed. Likewise, it seeks to serve as a tool for new businesses that aspire to achieve greater dissemination, especially if they belong to a market with low social recognition. Throughout this project, a state of art is carried out on the current situation of biomagnetism, the perceptions people have on it, and marketing for new businesses. Likewise, a theoretical content reinforces this research, based on different authors, approaches, theses, among others. Everything consists of a tour that analyzes the importance of aspects such as social marketing, communication for health and even an interpretation from consumer psychology to better understand the process of recruiting customers. The latter refers us to have an approach with the active customers of the organization to achieve better results by taking them as a reference.
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