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Lopez, D., (2021). Campaña de comunicación integral para la marca "Avena Swift" [Universidad de Lima]. https://hdl.handle.net/20.500.12724/13846
Lopez, D., Campaña de comunicación integral para la marca "Avena Swift" []. PE: Universidad de Lima; 2021. https://hdl.handle.net/20.500.12724/13846
@misc{renati/1435312,
title = "Campaña de comunicación integral para la marca "Avena Swift"",
author = "Lopez Mendoza, David Martin",
publisher = "Universidad de Lima",
year = "2021"
}
Title: Campaña de comunicación integral para la marca "Avena Swift"
Authors(s): Lopez Mendoza, David Martin
Keywords: Industria alimentaria; Campañas publicitarias; Oats; Food industry; Advertising campaigns; Avena
OCDE field: https://purl.org/pe-repo/ocde/ford#5.08.00
Issue Date: 2021
Institution: Universidad de Lima
Abstract: Este trabajo tiene como finalidad crear una campaña de comunicación integral para la marca “Avena Swift”. La cual estará apuntada hacia Mujeres jóvenes (Millennials), amas de casa con o sin hijos, residentes en Lima Metropolitana; pertenecientes a los niveles socioeconómicos A y B. Los objetivos de esta campaña serán comunicar el lanzamiento de la marca destacando sus beneficios diferenciales y romper con el insight relacionado a que la comida instantánea siempre hace daño a la salud y/o es menos nutritiva que la comida elaborada de forma tradicional.
The purpose of this work is to create a comprehensive communication campaign for the brand “Avena Swift”. Which will be aimed at young housewives with or without children, residents of Metropolitan Lima, belonging to socioeconomic groups A and B. The objectives of this campaign will be to communicate the launch of the brand, highlighting its differential benefits and breaking with the insight that instant food is always harmful to the health and / or is less nutritious than food prepared in a traditional way.
The purpose of this work is to create a comprehensive communication campaign for the brand “Avena Swift”. Which will be aimed at young housewives with or without children, residents of Metropolitan Lima, belonging to socioeconomic groups A and B. The objectives of this campaign will be to communicate the launch of the brand, highlighting its differential benefits and breaking with the insight that instant food is always harmful to the health and / or is less nutritious than food prepared in a traditional way.
Link to repository: https://hdl.handle.net/20.500.12724/13846
Discipline: Comunicación
Grade or title grantor: Universidad de Lima. Facultad de Comunicación.
Grade or title: Licenciado en Comunicación
Juror: Gatjens Caceres, Christopher; Caro Vela, Laura; Vidurrizaga Costa, Rosario
Register date: 11-Aug-2021
This item is licensed under a Creative Commons License