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Cuglievan, J., Medina, D. (2021). Chamba es chamba, proyecto social en Instagram: estrategia de relanzamiento y rebranding [Universidad de Lima]. https://hdl.handle.net/20.500.12724/13785
Cuglievan, J., Medina, D. Chamba es chamba, proyecto social en Instagram: estrategia de relanzamiento y rebranding []. PE: Universidad de Lima; 2021. https://hdl.handle.net/20.500.12724/13785
@misc{renati/1435098,
title = "Chamba es chamba, proyecto social en Instagram: estrategia de relanzamiento y rebranding",
author = "Medina Viale, Daniela Alejandra",
publisher = "Universidad de Lima",
year = "2021"
}
Title: Chamba es chamba, proyecto social en Instagram: estrategia de relanzamiento y rebranding
Advisor(s): Bernal Quijano, Miguel Gustavo
Keywords: Mercado de trabajo; Pandemias; College students; Labor market; Pandemics; COVID-19; Estudiantes universitarios
OCDE field: https://purl.org/pe-repo/ocde/ford#5.08.00
Issue Date: 2021
Institution: Universidad de Lima
Abstract: Este proyecto social tuvo como propósito el relanzamiento de la plataforma en Instagram llamada Chamba Es Chamba, dirigida a practicantes de la carrera de Ciencias de la Comunicación y afines; de Lima, Perú. Partiendo de la necesidad de muchos estudiantes por conseguir prácticas preprofesionales de calidad, especialmente durante la pandemia ocasionada por el COVID-19, se planificó y llevó a cabo un plan de acción ejecutado en un plazo de 6 meses. Este consistió en el desarrollo de una estrategia de marketing digital, formulada con los resultados de diversas encuestas y validaciones. Este proyecto demuestra que, conociendo al público objetivo, con una buena investigación y constante ejecución, se puede impactar la vida de las personas a través de la comunicación digital para que inicien su vida laboral exitosamente.
This social project purpose was to relaunch the Instagram platform called Chamba Es Chamba, aimed at college students of the Communication Sciences subjects and related; from Lima, Peru. Based on the need of many students to get quality internships, especially during the pandemic caused by COVID-19, an action plan was planned and carried out within a period of 6 months. This consisted in the development of a digital marketing strategy, formulated with the results of various surveys and validations. This project shows that, knowing the target audience, with good research and constant execution, it can be possible to impact people's lives through digital communication so that they can start their working life successfully.
This social project purpose was to relaunch the Instagram platform called Chamba Es Chamba, aimed at college students of the Communication Sciences subjects and related; from Lima, Peru. Based on the need of many students to get quality internships, especially during the pandemic caused by COVID-19, an action plan was planned and carried out within a period of 6 months. This consisted in the development of a digital marketing strategy, formulated with the results of various surveys and validations. This project shows that, knowing the target audience, with good research and constant execution, it can be possible to impact people's lives through digital communication so that they can start their working life successfully.
Link to repository: https://hdl.handle.net/20.500.12724/13785
Discipline: Comunicación
Grade or title grantor: Universidad de Lima. Facultad de Comunicación.
Grade or title: Licenciado en Comunicación
Juror: Martos Castañeda, Nestor; Cardenas Arroyo, Daniel; Bernal Quijano, Miguel
Register date: 10-Aug-2021
This item is licensed under a Creative Commons License