Bibliographic citations
Miranda, A., Torres, T. (2024). Urbanials: identidad visual y estrategia digital para plataforma de recomendaciones de entretenimiento nocturno en Lima [Universidad de Lima]. https://hdl.handle.net/20.500.12724/21122
Miranda, A., Torres, T. Urbanials: identidad visual y estrategia digital para plataforma de recomendaciones de entretenimiento nocturno en Lima []. PE: Universidad de Lima; 2024. https://hdl.handle.net/20.500.12724/21122
@misc{renati/1434883,
title = "Urbanials: identidad visual y estrategia digital para plataforma de recomendaciones de entretenimiento nocturno en Lima",
author = "Torres Hurtado, Thalia Geraldine Zoila",
publisher = "Universidad de Lima",
year = "2024"
}
The objective of this work is to present the development of a brand manual for the creation of the digital platform Urbanials, which will provide recommendations on nightlife and entertainment plans in Lima, Peru. This new digital platform will be established in various social networks such as Instagram and TikTok. We started by creating a brand manual in order to consolidate the Visual Identity of Urbanials, making clear fundamental elements such as: mission, vision, positioning, personality, tone of voice and content pillars. Likewise, graphic guidelines such as standard templates for the social networks that Urbanials will have are being implemented little by little. Finally, a content strategy will be established for the planning, development and programming of content.
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