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Arce, C., (2022). Relanzamiento y estrategia de creación de contenido para la marca Spica [Universidad de Lima]. https://hdl.handle.net/20.500.12724/17225
Arce, C., Relanzamiento y estrategia de creación de contenido para la marca Spica []. PE: Universidad de Lima; 2022. https://hdl.handle.net/20.500.12724/17225
@misc{renati/1434867,
title = "Relanzamiento y estrategia de creación de contenido para la marca Spica",
author = "Arce Aliaga, Cristina Paloma",
publisher = "Universidad de Lima",
year = "2022"
}
Title: Relanzamiento y estrategia de creación de contenido para la marca Spica
Authors(s): Arce Aliaga, Cristina Paloma
Advisor(s): Cárdenas Arroyo, Daniel
Keywords: Trademarks; Clothing stores; Electronic commerce; Marcas comerciales; Tiendas de ropa; Comercio electrónico
OCDE field: https://purl.org/pe-repo/ocde/ford#5.08.00
Issue Date: 2022
Institution: Universidad de Lima
Abstract: Este proyecto tuvo como objetivo principal planificar y realizar la estrategia de
relanzamiento para la marca de ropa de segunda mano “Spica”. Además, la producción y
creación de contenidos para su página de Instagram.
En agosto de 2020, Spica nace de la idea de crear una marca y tienda virtual dedicada a
la venta de ropa de segunda mano en perfecto estado. La finalidad de la marca busca que
las personas, amantes de la moda y que buscan siempre vestirse bien, tengan un espacio
digital en la que puedan encontrar prendas de diferentes estilos y colores a precios
accesibles. Del mismo modo, se quiere contribuir con el cuidado del medio ambiente,
fomentando la reutilización de las prendas por un tiempo más prolongado, y así colaborar
a evitar los altos grados de consumismo que existe en el rubro de la moda.
The main objective of this project was to plan and carry out the relaunch strategy for the second-hand clothing brand "Spica". In addition, the production and creation of content for their Instagram page. In August 2020, Spica was born from the idea of creating a brand and virtual store dedicated to the sale of second-hand clothes in perfect condition. The purpose of the brand is that people who love fashion and are always looking to dress well, have a digital space where they can find garments of different styles and colors at affordable prices. In the same way, it wants to contribute to the environment, promoting the reuse of garments for a longer time, and thus to avoid the high levels of consumerism that exist in the fashion industry.
The main objective of this project was to plan and carry out the relaunch strategy for the second-hand clothing brand "Spica". In addition, the production and creation of content for their Instagram page. In August 2020, Spica was born from the idea of creating a brand and virtual store dedicated to the sale of second-hand clothes in perfect condition. The purpose of the brand is that people who love fashion and are always looking to dress well, have a digital space where they can find garments of different styles and colors at affordable prices. In the same way, it wants to contribute to the environment, promoting the reuse of garments for a longer time, and thus to avoid the high levels of consumerism that exist in the fashion industry.
Link to repository: https://hdl.handle.net/20.500.12724/17225
Discipline: Comunicación
Grade or title grantor: Universidad de Lima. Facultad de Comunicación.
Grade or title: Licenciado en Comunicación
Juror: Loli Chau, César Antonio; Haro de la Vega, Enrique Martín; Chávez Castagnola, Gladys Roxana
Register date: 12-Dec-2022
This item is licensed under a Creative Commons License