Bibliographic citations
Salguero, N., (2018). Desarrollo de una aplicación web para la fidelización de clientes en la empresa indumotora del Perú [Tesis, Universidad Inca Garcilaso de la Vega]. https://hdl.handle.net/20.500.11818/3705
Salguero, N., Desarrollo de una aplicación web para la fidelización de clientes en la empresa indumotora del Perú [Tesis]. : Universidad Inca Garcilaso de la Vega; 2018. https://hdl.handle.net/20.500.11818/3705
@misc{renati/1412106,
title = "Desarrollo de una aplicación web para la fidelización de clientes en la empresa indumotora del Perú",
author = "Salguero del Águila, Néstor Luis",
publisher = "Universidad Inca Garcilaso de la Vega",
year = "2018"
}
Indumotora del Perú is one of the companies with prestige in the automotive sector. This is due to the great variety of brands that have BYD, DFSK and SUBARU, the latter being the company's flagship brand since it is focused on a sector of the population that is looking for a safe and high-quality product. technology. The company has problems in the customer loyalty process, due to the fact that there is no adequate after sales follow-up with customers, causing the customer not to buy again.
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