Bibliographic citations
Liu, J., (2017). Factores demográficos en la decisión de compra de los consumidores de cerveza artesanal de la empresa munchner brauhaus de la ciudad de Tacna, año 2016 [Tesis, Universidad Inca Garcilaso de la Vega]. https://hdl.handle.net/20.500.11818/1717
Liu, J., Factores demográficos en la decisión de compra de los consumidores de cerveza artesanal de la empresa munchner brauhaus de la ciudad de Tacna, año 2016 [Tesis]. : Universidad Inca Garcilaso de la Vega; 2017. https://hdl.handle.net/20.500.11818/1717
@misc{renati/1410800,
title = "Factores demográficos en la decisión de compra de los consumidores de cerveza artesanal de la empresa munchner brauhaus de la ciudad de Tacna, año 2016",
author = "Liu Castillo, José Javier",
publisher = "Universidad Inca Garcilaso de la Vega",
year = "2017"
}
This research aims to assess demographic factors in the purchase decision of consumers of the company Munchner Brauhaus microbrew. For the present study is considered pure research of quantitative method for handling statistical data, analyzing demographic factors and causes of the influence on the purchase decision of craft beer in the city of Tacna. The results indicate that the mark is one of the main reasons in the decision to purchase consumer craft beer, the benefit of the product is also one of the most important reasons for the purchase decision consumers, we note that the price of product is not as relevant to consumers as it is not taken as a limiting factor when deciding to buy craft beer company Munchner Brauhaus and we consider that preference in relation to substitute products is given only when the market is not Munchner Brauhaus craft beer
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